Job Description

Global Account Manager – ZTE


The Global Account Manager (GAM) will act as the primary interface between ZTE & Cree, and be responsible for solidifying Cree’s position as the preferred partner for our semiconductor portfolio of RF Power (GaN-on-SiC & LDMOS) & as applicable, Power (SiC) and LED solutions across ZTE’s footprint. This is a high-profile position with significant contribution towards the organization’s Strategic Plan underpinned by aggressive Opportunity Generation (Design In/Win targets) aimed at meeting or exceeding Revenue (Business Win/Volume Production) targets. The role will report directly to the VP Communication Infrastructure (CIFR).


Success in this role will be driven through creating and executing account development strategies that align with Cree’s Sales & Marketing model and experience-based proven practices. Leading & collaborating across all Field Sales & Applications Engineering touch points as well as Marketing and Customer Service, will be essential to accomplish revenue and relationship objectives. Additionally, the GAM must align with numerous functional stakeholders, e.g. Technology & Product Development, Operations, Quality Management, Finance & Executive Leadership, to be successful.


What can Cree do for you?

    • Offer the opportunity to help Cree deliver on our strategy by joining a world-class sales function
    • Challenge you by working on cutting-edge products with an industry leading company
    • Provide you a high-visibility role within a culture that is dynamic, entrepreneurial, and highly collaborative
  • Allow you to be involved in Cree’s transformation, including being in the early adoption phase for the fastest growing RF/Power products in the compound semiconductor market


  • Provide possible upward mobility in a thriving, growth-mode organization

What can you do for Cree?

  • Establish productive, professional relationships with key stakeholders in assigned customer account(s) at all levels; Senior-, Mid- & Operational
  • Own the Global Account Strategy process & manage the development of the account in line with the business plan (annual and quarterly targets)
  • As necessary, align & assign both Demand Creation & Fulfillment targets for the account with account team members
  • Develop business cases for new Opportunities, coordinating & leveraging functional and technical peers to secure and close
  • Submit accurate & timely business forecasts, i.e. Opportunity Pipeline & Revenue (monthly & ad hoc)
  • Partner with Quality Management & Customer Service to ensure customer satisfaction and problem resolution
  • Collect, develop and analyze sales reports and market feedback to identify key issues, trends, opportunities and market share growth/decline forecasts for internal uses

What you need for success:

  • 5+ years of relevant experience in high-level, strategic selling, with clear evidence of achievement, credibility and acceptance at key international accounts (semiconductor experience in communications infrastructure, esp. RF Power, a distinct advantage)
  • A solid track record of excellent negotiating, presentation and written communication skills (English and Mandarin fluency)
  • A series of significant accomplishments based upon a demonstrated understanding of a major customer’s business, strategy & identified insertion points
  • Ability to gain trust and respect from customers’ managerial and sales teams
  • Solid insight to market players, ideally OEM & Operators, particularly in China
  • Intuitive ability to prioritize efforts and quickly identify and resolve challenges
  • Sound financial acumen and technical aptitude
  • Self-motivated team player with ability to balance personal goals with those of the organization
  • Ability to travel approximately 60%, including international
  • Preferred role location is Shenzhen, but Shanghai or other locations will be considered

Highly preferred skills and certifications:

  • Minimum of a B.S. degree in in Engineering, Management, or Marketing
  • While not a prerequisite, an MBA would prove an advantage

Company Overview

Since our beginning 30 years ago, we have introduced innovative and disruptive solutions that enable a more efficient, productive and safer world. We continue our leadership in developing market-leading lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications. We believe in unlocking the power and potential of technology, enabling the world to do more with less. We aim to transform the way people experience light and are also leading the innovation of Power/RF products that move us toward a more energy efficient future.

Be part of our future and have a direct impact while working for an organization that provides a place to work alongside brilliant people, a competitive total rewards package, and a problem solving culture. We invite you to submit an application if you feel we would be a good fit.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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