Sr. Analyst (Marketing Analytics)

Credit Karma is working to make financial progress possible for everyone. Data and analytics play a pivotal role in this mission and every part of our business – informing new product design, driving marketing efficiency, and powering the recommendations we personalize to each of our 60 million members.

We’re looking for a talented analyst to join our Marketing Analytics team, to help drive strategy and deeper understanding of our marketing efforts across Acquisition, Engagement, Revenue, and Brand. You’ll work on major tests and analyses that change the way we do marketing, and support analytical rigor for the marketing team as a whole.

What You'll Do:

  • Translate broad business goals into testable hypotheses and actionable recommendations
  • Design and implement tests (A/B and multivariate) to optimize drivers of user acquisition, engagement and revenue
  • Actively mine data from our SQL databases to develop predictive models and create accurate forecasts for marketing planning
  • Support the communications team and product team in ad-hoc analyses
  • Serve as an internal consultant for the marketing team for all things data and analytics

What's Great About It:

  • You’ll get to solve highly analytical problems that have a direct and considerable impact on the entire business
  • The role is highly cross-functional, which means you get to work with product, engineering, business development, and data science as well as other other marketing teams
  • You’ll get deep insight into our marketing channels, including tv, search, display,  and email
  • Your work will help us design better products, improve user experience, and inform overall business strategy

What We Expect:

  • 3+ years of relevant experience
  • BS/MS in Business, Economics, Engineering, Math, Statistics, or equivalent experience
  • Strong SQL and Excel skills, with exposure to SAS, R, MLLib, or other statistical software package
  • Experience in 1 or more data-focused marketing channels including email, direct response online advertising, or television
  • Great communication skills with analysts and non-analysts alike

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