Senior Product Marketing Manager

Credit Karma is working to make financial progress possible for everyone. The product marketing team plays a pivotal role in this mission by helping our product teams  with positioning and go-to-market strategies for our ever evolving product.  Product marketing managers are the glue that holds the product and marketing teams together.

We’re looking for a senior product marketing manager to leverage analytics, consumer insights, product knowledge and marketing know-how to drive increased adoption of our features and value to our member. If you love focusing on consumers and how we can better serve them, this is the job for you.

What you’ll do:

  • Partner closely with product managers to be the voice of Credit Karma’s members and connect how their product fits within the larger member journey
  • Be the “CMO” for large, consumer-facing initiatives and develop a go-to-market strategy in partnership with the product and marketing teams
  • Share learnings from marketplace research and competitive analyses and make actionable recommendations to product and marketing based on findings
  • Partner with product and performance marketing on adoption barriers
  • Partner with member support, social media and PR to determine consumer feedback and make recommendations based on insights gathered
  • Define and monitor our competitors relevant to specific features or initiatives and the differentiating factors that make Credit Karma stand out from the crowd

What’s great about it:

  • The role is highly cross-functional, which means you get to work with product, marketing, member support, business development, analytics and other teams
  • You get to have a broad set of responsibilities and touch all parts of marketing
  • You’ll serve as an influential sounding board for the product and marketing teams
  • Your work will help us design better products, improve member experience, and inform overall business strategy

What we expect:

  • 5+ years of relevant experienceAbility to problem-solve and understand key drivers of the business
  • Analytical thinker and experience in data-driven marketing
  • Strong ability to communicate, build relationships and influence cross-functionally
  • Ability to context shift quickly between strategic, analytic and creative problems
  • Ability to deal with short-term priority changes while maintaining a long-term perspective on department and company objectives


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