Senior Marketing Analyst (Engagement Marketing)

Credit Karma is working to make financial progress possible for everyone. Data and analytics play a pivotal role in this mission and every part of our business – informing new product design, driving marketing efficiency, and powering the recommendations we personalize to each of our 75 million members.

We’re looking for a Senior Marketing Analyst to help us understand and optimize how members engage with our platform through precise measurement, structured testing, and inventive analysis. If you’re passionate about problem solving and exploration research and want to help us turn each user interaction into a delightful experience, this role is made for you.

What You Will Do:

  • Leverage your analytical abilities to look beyond the numbers and understand how our members interact with our website and app
  • Research, develop analysis, tracking instrumentation, and forecasting and optimization of key engagement metrics (e.g. DAU, MAU, feature usage, email performance) and present findings in easy-to-consume dashboards
  • Work closely with marketing and product managers to identify and measure the impact of features on key engagement metrics and help shape product strategy and execution
  • Regularly update stakeholders about the state of engagement and explain variance in performance through weekly and monthly communications
  • Actively mine data from our SQL databases to develop predictive models
  • Build complex and multi-layered forecasts in Excel and/or Google Sheets for business planning
  • Design and implement tests (A/B and multivariate) to understand drivers of engagement
  • Support ongoing analysis and monitoring of business performance with recommendations

What's Great About It:

  • You’ll get to solve analytical problems that have a direct and considerable impact on the entire business
  • The role is highly cross-functional, which means you get to work with Product, Engineering, Business Intelligence, Finance and Data Science as well as other other Marketing teams
  • You’ll be at the center of everything engagement and involved in key business decisions
  • You’ll get deep insight into our marketing channels, including email and push notifications
  • Your work will help us design better products, improve user experience, and inform overall business strategy

What We Expect:

  • 4+ years of relevant experienceBS/MS in Business, Economics, Engineering, Math, Statistics, or equivalent experience
  • Strong Excel skills, with exposure to SAS, R, MLlib, Python or other statistical software package
  • Experience with Advanced SQL and relational databases including queries, database definition and schema design
  • Experience in 1 or more data-focused marketing channels including email, direct response online advertising, or television
  • Experience with Looker and/or other dashboarding tool is a plus
  • Effectively communicate findings, designs and timelines to a diverse audience

#LI-MC1

Meet Some of Credit Karma's Employees

Kyle G.

Analytics

Kyle works behind the scenes as a revenue analyst to provide Credit Karma’s members with personalized offers that help them optimize their finances.

Maria P.

Engineering

As a full-stack engineer, Maria does everything from back end to front end testing. She works hard to build scalable, testable, and maintainable products that Credit Karma’s members find easy to use.


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