Product Marketing Manager (Personal Loans)

Credit Karma is working to make financial progress possible for everyone. The product marketing team plays a pivotal role in this mission by helping our product teams  with positioning and go-to-market strategies for our ever-evolving product. Product marketing managers are the glue that holds the product and marketing teams together.

We’re looking for a product marketing manager to leverage analytics, consumer insights, product knowledge and marketing know-how to drive increased adoption of our features and value to our members. We’re looking for someone who gets excited to explore, understand and solve real consumer financial problems--that’s what we’re in the business of here at Credit Karma.

What You'll Do:

  • Partner closely with the personal loans team to be the voice of Credit Karma’s members and connect how their product fits within the larger member journey
  • Use your consumer focus and curiosity to become an expert on how Credit Karma members think about personal loans and money in general
  • Lead execution on a list of prioritized marketing campaigns related to the personal loans product under the guidance of the personal loans product manager
  • Work with research team to plan and coordinate surveys, studies, member interviews and other consumer research to help better identify and understand pain points, preferences and desires
  • Develop value propositions that will resonate with the target audience and align with our brand
  • Share learnings from the research team and competitive analyses and make actionable recommendations to product and marketing based on findings
  • Define and monitor our competitors relevant to specific features or initiatives and the differentiating factors that make Credit Karma stand out from the crowd

What's Great About It:

  • The role is highly cross-functional, which means you get to work with product, marketing, member support, business development, analytics and other teams
  • You get to have a broad set of responsibilities and touch all parts of marketing
  • You’ll serve as an influential sounding board for the product and marketing teams
  • Your work will help us design better products, improve member experience, and inform overall business strategy

What We Expect:

  • 3+ years of marketing experience
  • Product Marketing Experience a plus
  • Financial services--especially fintech--experience a plus
  • Analytical thinker and experience in data-driven marketing
  • Excellent communication skills, both written and verbal
  • Ability to context shift quickly between strategic, analytic and creative problems
  • Ability to deal with short-term priority changes while maintaining a long-term perspective on department and company objectives

#LI-CH1

Meet Some of Credit Karma's Employees

Kyle G.

Analytics

Kyle works behind the scenes as a revenue analyst to provide Credit Karma’s members with personalized offers that help them optimize their finances.

Maria P.

Engineering

As a full-stack engineer, Maria does everything from back end to front end testing. She works hard to build scalable, testable, and maintainable products that Credit Karma’s members find easy to use.


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