Marketing Analyst (Member Engagement)

Credit Karma is working to make financial progress possible for everyone. Data and analytics play a pivotal role in this mission and every part of our business – informing new product design, driving marketing efficiency, and powering the recommendations we personalize to each of our 60 million members.

We’re looking for a Marketing Analyst to help us understand and optimize how members engage with our platform through precise measurement, structured testing, and inventive analysis. If you’re passionate about problem solving and exploration research and want to help us turn each user interaction into a delightful experience, this role is made for you.

What You Will Do:

  • Leverage your analytical abilities to look beyond the numbers and understand how our members interact with our website and app
  • Work closely with product owners across the organization to measure the impact of features on member engagement and help shape product strategy and execution
  • Design and implement tests (A/B and multivariate) to understand drivers of user engagement and revenue
  • Actively mine data from our SQL databases
  • Support ongoing analysis and monitoring of business performance

What's Great About It:

  • You’ll get to solve highly analytical problems that have a direct and considerable impact on the entire business
  • The role is highly cross-functional, which means you get to work with Product, Engineering, Business Development, and Data Science as well as other other Marketing teams
  • You’ll get deep insight into our marketing channels, including email and push notifications
  • Your work will help us design better products, improve user experience, and inform overall business strategy

What We Expect:

  • 1-2 years of relevant experience
  • BS/MS in Business, Economics, Engineering, Math, Statistics, or equivalent experience
  • Ability to problem-solve and understand key drivers of the business
  • Strong SQL or Excel skills with the ability to learn both
  • Great communication skills with analysts and non-analysts alike

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