Director of Marketing Research & User Insights

Credit Karma is working to make financial progress possible for everyone. The Research and User Insights team plays a pivotal role in this mission by helping our product, marketing, business development and strategy teams with the business critical research for our ever-evolving product and market opportunity.

We’re looking for a Director of Research and User Insights to leverage primary and secondary research, analytics and consumer insights to understand what matters to our members and bring these insights into various teams within Credit Karma. We’re looking for someone who gets excited to explore, understand and solve real consumer financial problems--that’s what we’re in the business of here at Credit Karma.

What you’ll do:

  • The role is responsible for all marketing-lead qualitative and quantitative research at Credit Karma. You’ll wear many hats and spend part of the time collaborating with business units to find answers to their customer and product questions, while also leading studies on our market perception and position.  
  • Your team regularly launches large member surveys, delivers monthly updates on our Brand Tracker, and evaluates ethnographic generative studies.
  • Additionally, you’ll be leading an incredible organization of smart, passionate researchers interested in examining the role of finances and financial products in the lives of our current and future members.  The research team is the go-to team that uncovers core user needs and helps all Karmanauts build a stronger understanding of the real world problems our customers face.

What we are looking for:

  • Deep experience with survey design and analysis
  • Comfort with and knowledge of quantitative (survey, data sciences) and qualitative (focus groups, ethnographic and psychographics studies, etc.) research techniques
  • Thought leader for market sizing, concept testing, brand tracking, and go to market strategies
  • Proposes solutions and draws from research to generate insights, not just numbers
  • Manages with a player coach mindset and is enthusiastic about completely owning some projects, designing and programming surveys, and conducting analyses
  • Comfort analyzing survey results w/ advanced Excel functions, SPSS, or R   
  • Can communicate complex data sets to non-technical employees
  • Capable of working with stakeholders to distill desired learnings into viable research projects
  • Relationship-based management style
  • BS in a technical field is a plus
  • Nice to haves: Experience with design thinking and principles or SQL experience


Meet Some of Credit Karma's Employees

Kyle G.


Kyle works behind the scenes as a revenue analyst to provide Credit Karma’s members with personalized offers that help them optimize their finances.

Maria P.


As a full-stack engineer, Maria does everything from back end to front end testing. She works hard to build scalable, testable, and maintainable products that Credit Karma’s members find easy to use.

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