Marketing Operations Manager

We are looking for a Marketing Operations Manager to lead our demand generation and lead nurture functions. This role will drive success through thoughtful process design and technology implementation. You will support the alignment of our revenue-generating teams through new inbound growth and measurement, and will work to automate important marketing, sales, and customer-facing campaigns.

 

Who we are:

CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. We have multinational relationships with companies such as Mattel, Disney, Tiffany & Co, Airbnb, Ralph Lauren, CVS, Dell, Edelman, Creative Artist Agency, and many more. 

 

What you’ll do:

  • Own, configure, and maintain marketing technology stack (marketing automation, analytics suites, CRM, ads managers)
  • Work cross-functionally with sales operations and content marketing to supercharge outreach touchpoints
  • Create new multi-touch lead generation and nurture campaigns across a wide array of both online and offline channels. Oversee consistent inbound growth and experimentation. Core off-site channels include SEM, email, events (work with events team), and direct mail, among others
  • Manage dedicated performance marketing consultant and agency resources
  • Iteratively improve existing O&O web stack via WebPerf optimization and experimental technologies. For example, multilingual site architecture, technical SEO, landing page development, and tag management
  • Work cross-functionally with product marketing to adopt client segmentation models for dynamic engagement tracks
  • Monitor, analyze, and report on campaign performance across all channels

 

Who you are and what you’ll need for this position:

  • 4+ years experience with marketing operations or demand generation responsibilities
  • Strong understanding of B2B marketing automation and account-based methodologies, Marketo experience a plus
  • Ability to work with HTML/ CSS/ light Javascript a big plus
  • Experience working within custom Wordpress environments a plus
  • Experience working with a diverse array of performance channels
  • Deep technical understanding of web analytics, tag management, and performance reporting
  • Hands-on, autodidactic marketer with great project management skills
  • Ability to work well in a fast-paced, digital-first environment
  • High EQ, and a “no job too small” startup mentality
  • Ability to not take yourself too seriously and have fun

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