Senior Geographic Information System (GIS) Specialist - Valpak - St. Petersburg, FL

The Senior GIS Specialist is responsible for the development, execution, and management of Valpak GIS Products and Services. Through active consultation with internal and external customers on requirements for GIS services, the Senior GIS Specialist develops, executes and delivers demographic and geographic analyses as a result of gathered requirements. Responsibilities also include the collection of client goals and specifications about ancillary GIS projects and the design of graphic Valpak map products from concept to completion.

Essential Duties and Responsibilities:
1. Must represent the GIS Department at internal or external meetings when necessary to explain general GIS capabilities and/or specific GIS job requirements and to adequately provide instructions necessary for the successful completion of projects to the GIS Team.

  1. Works closely with Cox Target Media and Valpak employees (both internal & external) to ascertain needs and to develop graphic directions, concepts, and specifications for assigned mapping projects. This includes the establishment of project goals.

  2. Conceptualizes, plans, designs, and produces specialized graphic mapping materials that can be applied to real-world applications.

  3. Provides support and interpretation for research, segmentation and demographic services.

  4. Oversees progress and quality of client's projects throughout the design and production processes.

  5. Determines estimates of the time and level of effort necessary for jobs. Manages time and priorities so that deadlines are met.

  6. Understands all aspects of standard GIS data and tools, cartography, postal geography and the direct mail industry, and maintains proficiency in these areas.

  7. Performs database management functions as related to specific job deliverables, and can also work on digitizing, or technical writing projects when necessary.

  8. Reformats client supplied information so that the data is compatible with the Cox Target Media operating systems.

  9. Works with ITSS to deliver user or client feedback in systems or GIS deliverables. Troubleshoots problems when necessary.

  10. Tests GIS programs for efficient processing and effective reporting, as well as develops, and maintains departmental procedure documentation.

  11. Trains department personnel on standard and non-standard GIS job requests.

  12. Assists departmental management on special projects as directed and completes them in a timely, thorough, and accurate manner.

  13. Must be able to work concurrently on several projects and work under tight deadlines.

  14. Periodic travel may be required.

  15. Performs related work and additional duties as needed or required.


Minimum 3 years’ technical/analytical experience preferred, including customer service experience involving problem solving and complaint resolution and GIS related experience, preferably in an ArcGIS environment. Desktop publishing knowledge or experience in Adobe Creative Suite environment preferred. Working knowledge of ESRI ArcGIS preferred. BA degree in related field or equivalent work experience required.

Requirements and Qualifications:
Strong problem solving skills
Comfortable working with large sets of data in a variety of file formats
Detail oriented
Ability to work independently
Analytical ability
Ability to work in a high volume environment with close deadlines
Excellent organizational skills
Ability to prioritize
Strong collaborative and interpersonal skills
Considerable knowledge of Postal geography and Cartography
Excellent verbal and written communication skills
Considerable knowledge of ESRI ArcGIS
Working knowledge of PC and database applications
Knowledge of Adobe Creative Suite
Advanced Excel skills (test administered)
Working knowledge of Access (test administered

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc. a subsidiary of Cox Media Group. Cox Target Media helps companies of all sizes connect with consumers to drive business results through its Valpak and businesses.

With innovative & complementary digital advertising products, more than 170 franchisees provide Valpak's proven direct marketing products to over 65,000 businesses in North America. Valpak mails more than 20 billion coupons reaching over 45 million select households every month in over 100 markets. In all, nearly 500 million blue envelopes will mail annually. And we connect with millions of consumers every day through and mobile apps.

Valpak offers and provides a competitive pay and benefits package including health and dental, paid time off, and 401(k) matching. We’re hiring individuals who will help us accomplish our goals with Speed, Passion and Courage.

Valpak is an Equal Opportunity Employer; Minorities/Veterans/Women/Disabled.
Organization: Cox Media Group
Primary Location: US-FL-St. Petersburg-805 Executive Center Dr W
Employee Status: Regular
Job Level: Individual Contributor
Shift: Day Job -
Travel: No
Schedule: Full-time

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