Product Marketing Director, AI

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Product Marketing Director, AI at Coupa:

Coupa's Autonomous Spend Management vision is to build the network that powers the future
of trade. This network is composed of buyers and suppliers. Coupa's AI is embedded in every
stage of the entire Design-to-Pay (D2P) process. Coupa AI is community-generated, trusted,
and purpose-built for spend management. The Director of Product Marketing will be responsible
for taking Coupa's AI messaging to the next level, collaborating closely with the product team on
bringing the next generation of cutting-edge agentic AI solutions to market, and expanding on
the existing AI offerings across the Coupa platform.

As a Director of Product Marketing at Coupa, you will play a critical role in driving the company's
growth by shaping the messaging, positioning, and sales enablement strategies for its AI-
powered spend management platform. Your ability to simplify complex concepts and craft
compelling stories will empower sales teams, engage customers, and elevate Coupa's market
presence. By closely collaborating with cross-functional teams and leveraging data-driven
insights, you will help align the product roadmap with customer needs, increase revenue, and
strengthen Coupa's position as a leader in total spend management

Product Marketing at Coupa influences without authority, operating with a GM/CEO mentality -
owning the go-to-market, driving revenue and adoption, and shaping product-market fit that
unlocks growth. You will develop and execute GTM, translating market, competitive, and
customer insights into positioning that wins, creating narratives that inspire belief and cut
through the noise, co-leading with product on product launches and product roadmap, and are
strategic advisors to the Field, Product, and Marketing.

As a Director of Product Marketing for AI at Coupa, you will be instrumental in shaping our market presence and driving growth and product success. You will:

• Define and Evangelize Value: Deeply understand key personas, use cases, and value drivers to craft compelling product positioning and messaging that resonates with procurement, finance, IT and developers. You'll be a key evangelist, delivering impactful presentations at live and virtual events that inspire customers and prospects.
• Build a developer community: Shape the formation of the IT and develop community that will build on the Coupa Agent creation platforms leveraging the extensibility of Coupa.
• Empower and Inspire Sales and Customer Success: Develop and manage a comprehensive suite of sales collateral and enablement materials. Delive enablement programs in collaboration with the Enablement team to equip our sales and customer success teams to effectively communicate the value of Coupa's offerings.
• Drive Strategic Growth: Drive revenue growth, build pipeline, and increase adoption/retention by influencing product roadmap and driving GTM motions/campaigns in collaboration with Marketing, Product, and Sales with insightful market and competitive intelligence to inform strategic decision-making.
• Cultivate Customer Relationships: Engage directly with customers and prospects in the field to support deals, early access programs, gather critical market insights and identify ideal customers for compelling references, case studies, and champions.
• Influence Category Leadership Positioning via Analyst Relations: Lead analyst briefing messaging and content development in collaboration with the AR team and Product to strategize how Coupa can maintain and/or attain category leadership position.

• 8+ years of product marketing experience in B2B SaaS with a proven track record in driving messaging, positioning, sales enablement, and influencing product roadmap
• Experience in B2B SaaS companies with a proven track record in Product Marketing for AI
• Strong analytical and decision-making skills, able to diagnose business issues and resolve problems effectively.
• Experience in presenting on stage to VP+ audiences, from small groups to large events, with the ability to dynamically engage and inspire audiences.
• Ability to gather intelligence from data, present findings and decisions by telling a narrative with the data, influence executive stakeholders, and execute independently on initiatives
• Ability to work cross-functionally, influencing and commanding respect across teams without direct authority.
• Must be able to switch regularly and rapidly between strategy and execution