Senior Manager/Associate Director, Patient Marketing

Counsyl has grown from a startup to become one of the largest clinical genome centers in the world. With this growth comes the necessity to bring on top-notch talent to help us strengthen our core initiatives and execute with excellence.  We are looking for a Senior Manager/Associate Director of Patient Marketing.  You’ll be driving the strategy and execution of marketing programs focused on patients of our Women’s Health and Oncology DNA tests. You’ll have a healthy mix of strategic and tactical analytic capability and be able to develop impactful marketing programs. You will build strong relationships with key cross functional leaders, teams and stakeholders within Counsyl, as well as lead cross functional initiatives to effectively drive Counsyl’s commercial and clinical success.

What you'll do

  • Develop deep insights about our patients, their conditions and their journey through the DNA testing process. Utilize insights to develop patient positioning, strategy and clear messaging consistent with Counsyl’s brand identity and clinical positioning, strategy and messaging
  • Develop and execute plan to engage Mid-Level Staff (nurses, medical assistants) who are first-line contacts with patientsLeverage patient communication channels that are most relevant to our key segments – including traditional and digital media, salesforce and other stakeholders (HCPs, advocacy groups) that can help educate and empower patients to take an active role in understanding their DNA and its impact on their health and medical decisions
  • Develop patient-friendly education tools tailored for key HCP channels such as OB/GYN, Maternal Fetal Medicine, IVFs, Genetic Counselors, Mid-Level Staff
  • Create and nurture external relationships with patient influencers and advocacy groups to position Counsyl as the preferred partner in the advancement of care and education for key patient segments
  • Partner closely with Clinical Marketing, Medical Affairs and Customer Success Teams in the development of patient education programs and content, as well as patient experience innovations and improvements that deliver value to both patients and clinical customers

About you

  • BA/BS in a field relevant to healthcare marketing; MBA preferred
  • 5 + years marketing experience in diagnostics, therapeutics or medical technology
  • Previous experience in brand management and/or communications agency experience highly desired
  • Proven track record of driving successful patient marketing and education programs for clinical products in Women's Health, Reproductive Medicine or Oncology, driven by strategic thinking and innovation
  • Broad understanding of marketing channels for message delivery, including direct and digital marketing, patient education, advocacy marketing, advertising, co-marketing alliances and public relations
  • Experience managing commercial vendors, consultants and strategic partners
  • Demonstrated ability to maximize impact of a limited commercial budgetSets priorities in circumstances of continued complex and conflicting requirements
  • Cross-functional leadership experience in healthcare companies
  • Experience and success in an entrepreneurial environment is a plus

Counsyl is a health technology company that offers DNA screening for diseases that can impact men, women and their children. The Counsyl philosophy is simple: screen for diseases where advanced knowledge makes a difference in health outcomes, whether it’s changing a behavior, pursuing preventative measures, or simply preparing for what lies ahead. The Counsyl team includes an accomplished group of problem-solvers — top engineers, scientists, and designers — who are taking the lead on building the modern clinical laboratory. Scientific rigor, custom robotics, and software are at the heart of every Counsyl product, resulting in better, faster and more affordable screens that are broadly accessible. Beyond the laboratory, Counsyl offers doctors and patients a technology platform for results delivery in real time, with on-demand access to board-certified genetic counselors. Counsyl has screened more than 600,000 patients and served more than 6,000 health care professionals in its CLIA-certified, CAP-accredited and NYS CLEP-permitted clinical laboratory. The company has raised a total of $102 million and is privately backed by Pilot Growth Equity, Goldman Sachs Asset Management, Founders Fund, Felicis Ventures, David Drummond, and other high profile investors.

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