Sr. Brand Manager, NA Marketing, Hair Open Line Brands

    • United States

SENIOR BRAND MANAGER, WELLA COLOR CHARM & CLAIROL PROFESSIONAL
COTY PROFESSIONAL BEAUTY | LOS ANGELES, CA

PURPOSE
Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

MISSION AND RESPONSIBILITIES
We are seeking a Brand/Snr. Brand Manager who will be responsible for leading the North America business for the Hair Open Line brands. This Delivery/go-to-market role will focus on developing strategies and executing plans to win with stylists & end consumers and drive distribution and consumption.

The incumbent will play a critical role in partnering with the NA based Design team to enable a robust masterplan and with the NA Trade Marketing, Education and sales organization to create go-to-market plans that grow the brand.

Reporting to a Marketing Director, you will lead a cross functional team to drive the business through increasing brand awareness and breaking down barriers to disrupt the hair color market.

  • Owning the business: You'll understand the sales trends, customer trends, and stay up-to-date on industry trends to make strategic choices and actions to drive the business. You'll manage the brand budget within corporate processes and procedures, holding responsibility for the brand P&L. You'll track business results, analyze and derive insights from consumer and sales data, and provide actionable strategies and brand plans.
  • Driving brand vision and strategies to enable the team to deliver with excellence on GTM plans. The vision and strategies must be in-line with NA brand equity and visual identity.
  • Leading and collaborating with high performing cross functional team to deliver key brand initiatives that are fit to win in the market.
  • Managing key agency partners to develop and execute the brand marketing plan designed to win with both stylists and end consumers
  • Lead development of marketing plans for all product and commercial initiatives, including thought leadership programs, events, awareness advertising and others
  • Implement integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, web, content, PR and social media
  • Undertake continuous analysis of competitive environment
  • Supports Innovations in new product development by ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and customers.
  • Developing Ecommerce marketing strategies for Amazon and other brick & mortar retailers

QUALIFICATIONS
  • 3 to 5+ years relevant work experience in marketing or brand management, preferably in beauty industry.
  • Knowledge and experience across all areas of brand management (global, local, media planning including digital, influencer marketing, market analysis, market research, P&L management, marketing plans development...). Marketing mastery and executional excellence
  • Strong strategic skills, and eye for beauty and creative
  • Strong analytical skills and digitally savvy
  • Strong creative skills to properly evaluate
  • Must be a self-starter, needs to be able to act with agility. NA Professional market is constantly evolving & changing. Will need to be able to stay focused on key priorities but also adapt quickly to a changing landscape
  • Strong presentation and communication skills. Ability to show leadership, work alongside and present to senior management
  • Strong attention to detail and accuracy. Operational & financial discipline
  • Driven & ambitious leader with strong sense of ownership, accountability, strong collaboration skills (win for the team) and action oriented mentality. Strong leadership and consistent collaboration across multi-functional and customer teams is critical to driving engagement in and alignment to strategies and executions. Needs to demonstrate the ability to Energize, Engage and Enable the team to deliver with excellence on long lead innovation, GTM strategies and plans. And in result create a high functioning team
  • Proficient computer knowledge - MS Office (specifically Excel, PowerPoint)
  • A bachelor's degree is required, and an MBA is preferred.

Note: We are currently reviewing resumes and applications for this role. However, due to the impact of the coronavirus pandemic, interviews will likely be delayed until after our office reopens. If you're interested in this opportunity, please apply.

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


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