Coty

Social Commerce And Advocacy Manager

3+ months agoNew York, NY

MANAGER, ADVOCACY & SOCIAL COMMERCE
US ECOMMERCE, NEW YORK CITY
We're looking for an Advocacy & Social Commerce Manager to join our eCommerce team. This role will focus on the core of customer relationships, developing advocacy strategies to grow repeat customers as well as acquisition plans to capture new audiences. Reporting into the Senior Manager of Digital Experience, you will get to work across both Luxury and Consumer Beauty to futureproof the Beauty journey.

THE ROLE
In this role you will be responsible for:
Optimizing the User Journey:

  • Developing and implementing a 360 strategy for Retailer.com accounts, in partnership with key retail lead stakeholders
  • Mapping user journeys across full funnel digital activations (media, social, e-commerce, etc.)
  • Identifying new areas of eCommerce opportunity beyond current brand offering
  • Developing best-in-class blueprints for US eCommerce Retailer.com partnerships
  • Coordinating with eCommerce stakeholders to implement projects & tests
  • Tracking and sharing out brand lift studies to emulate across digital
  • Leveraging data and measurement to glean insights and constantly optimize, socialize and advocate insights and broader strategy both internally and externally
  • Collaborating closely with the Paid Performance Media team to curate full-funnel customer persona strategies
Building Community & Consumer Relationships:
  • Preventing consumer churn, driving repeat purchase and customer lifetime value, while scoping opportunities to recapture disengaged consumers
  • Defining bespoke strategic partnerships to co-develop shoppable experiences that innovate for consumers' daily lives (social, content, UX, collaborations, etc)
  • Evolving enterprise content & social strategies to drive brand equity, customer growth and sales (business development, project planning & management, activations, optimizations)
Forging the future of Advocacy & Social Commerce:
  • Collaborating with Retail.com account managers and external partners to identify commercialized commerce opportunities through research, design and development
  • Coordinating cross-functionally to lead projects that integrate Media, e-commerce and individual social channels for disruptive and bespoke digital activations
  • Evaluating and testing new features as partner offerings evolve, with an eye towards scalability
  • Acting as an internal and external advocate, working closely with cross-functional teams to drive programs forward
  • Connecting dots across social listening and live-selling activations
  • Developing shopfronts on social media and affiliation models with micro-influencers, key opinion consumers (KOCs) and Field Teams
  • Closing the gaps between teams (Influencer, Retail, Marketing, etc)
WHAT YOU'LL BRING
We'd love to see candidates who have:
  • Experience with cutting-edge social commerce/community management efforts (e.g. live selling, livestreaming, social listening, shoppable interactive media, etc.)
  • Knowledge in e-commerce, user journeys, social listening and Loyalty (strategy, planning, market and channel analysis)
  • Expertise across various social networks (Instagram, TikTok, Facebook Live, etc)
  • Ability to digest data to develop & execute multi-channel strategies
  • Project management skills
  • Very strong analytical skills
  • Strong attention to detail
  • Success collaborating and x-functional relationship building
  • Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
  • Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
  • Strong knowledge of US mass and luxury beauty and/or CPG (competitive brands, retail environment, digital activations), as well as other growth categories
  • Strong presentation and communication skills
  • 4-5 years relevant work experience in Digital Marketing
  • A bachelor's degree is required
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
MANAGER, ADVOCACY & SOCIAL COMMERCE
US ECOMMERCE, NEW YORK CITY
We're looking for an Advocacy & Social Commerce Manager to join our eCommerce team. This role will focus on the core of customer relationships, developing advocacy strategies to grow repeat customers as well as acquisition plans to capture new audiences. Reporting into the Senior Manager of Digital Experience, you will get to work across both Luxury and Consumer Beauty to futureproof the Beauty journey.

THE ROLE
In this role you will be responsible for:
Optimizing the User Journey:
  • Developing and implementing a 360 strategy for Retailer.com accounts, in partnership with key retail lead stakeholders
  • Mapping user journeys across full funnel digital activations (media, social, e-commerce, etc.)
  • Identifying new areas of eCommerce opportunity beyond current brand offering
  • Developing best-in-class blueprints for US eCommerce Retailer.com partnerships
  • Coordinating with eCommerce stakeholders to implement projects & tests
  • Tracking and sharing out brand lift studies to emulate across digital
  • Leveraging data and measurement to glean insights and constantly optimize, socialize and advocate insights and broader strategy both internally and externally
  • Collaborating closely with the Paid Performance Media team to curate full-funnel customer persona strategies
Building Community & Consumer Relationships:
  • Preventing consumer churn, driving repeat purchase and customer lifetime value, while scoping opportunities to recapture disengaged consumers
  • Defining bespoke strategic partnerships to co-develop shoppable experiences that innovate for consumers' daily lives (social, content, UX, collaborations, etc)
  • Evolving enterprise content & social strategies to drive brand equity, customer growth and sales (business development, project planning & management, activations, optimizations)
Forging the future of Advocacy & Social Commerce:
  • Collaborating with Retail.com account managers and external partners to identify commercialized commerce opportunities through research, design and development
  • Coordinating cross-functionally to lead projects that integrate Media, e-commerce and individual social channels for disruptive and bespoke digital activations
  • Evaluating and testing new features as partner offerings evolve, with an eye towards scalability
  • Acting as an internal and external advocate, working closely with cross-functional teams to drive programs forward
  • Connecting dots across social listening and live-selling activations
  • Developing shopfronts on social media and affiliation models with micro-influencers, key opinion consumers (KOCs) and Field Teams
  • Closing the gaps between teams (Influencer, Retail, Marketing, etc)
WHAT YOU'LL BRING
We'd love to see candidates who have:
  • Experience with cutting-edge social commerce/community management efforts (e.g. live selling, livestreaming, social listening, shoppable interactive media, etc.)
  • Knowledge in e-commerce, user journeys, social listening and Loyalty (strategy, planning, market and channel analysis)
  • Expertise across various social networks (Instagram, TikTok, Facebook Live, etc)
  • Ability to digest data to develop & execute multi-channel strategies
  • Project management skills
  • Very strong analytical skills
  • Strong attention to detail
  • Success collaborating and x-functional relationship building
  • Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
  • Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
  • Strong knowledge of US mass and luxury beauty and/or CPG (competitive brands, retail environment, digital activations), as well as other growth categories
  • Strong presentation and communication skills
  • 4-5 years relevant work experience in Digital Marketing
  • A bachelor's degree is required
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

Job ID: coty-80619