Marketing Executive (Fragrance Ck)

  • Preparation & delivery of marketing plan geared toward each distribution channel on new product launch and monthly animation activity within brand portfolio, in line with brand strategy and sales targets, including promotional events, sponsorship events, joint promotions, new product launches, loyalty program etc.
  • Work with the merchandising and sourcing teams to develop materials of counter visual and decoration, GWP & POSM and coffret, within brand guidelines and budget. Supervises production quality of merchandising items and their timely implementation in store.
  • Liaison with Media and PR functions to maximize brand exposure and meet target PR rank.
  • Coordinate with planning team on forecast accurately products and marketing materials and inventory control.
  • Closely monitor product launches, execution and sell-in /sell-through results and reports as such on a monthly basis. Provides the Marketing Manager with quantitative and qualitative analysis of brand performance and promotional programs.
  • Collection and analysis of market data, competitive activity, product launch and program feedback as well as local market and consumers' needs.

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