MANAGER, SOCIAL MEDIA + GLOBAL INFLUENCER MARKETING, PHILOSOPHY

    • United States

MANAGER, SOCIAL MEDIA + GLOBAL INFLUENCER MARKETING, PHILOSOPHY
COTY LUXURY, NYC

We're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 in
Professional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.

We're looking for an Assistant Manager, Social Media to join our Influencer Marketing team. This role focuses on building ground-breaking campaigns that live across influencer marketing, public relations and social + digital platforms. Reporting Senior Director, you will get to work across many different beauty categories, developing digital campaigns that drive brand awareness and disrupt the beauty market.

THE ROLE
In this role you will be responsible for:

  • Overseeing owned social media platforms Facebook, Twitter, Instagram and YouTube for the brand: posting/scheduling, community management
  • Leading always-on social content strategy and execution for global philosophy accounts
  • Creating and executing Instagram strategy to support new launches and community engagement
  • Track and aggregate influencer content across social platforms
  • Developing social content copy and creative with in-house global and creative teams
  • Managing local market social strategies and serve as point person for local market social and influencer teams
  • Liaising with cross-functional teams to maximize and execute digital and social media campaigns
  • Maintaining strong relationships with key influencers and content creators
  • Aiding in the development of global IM/PR toolkits
  • Working with the team on in-house execution of IM/PR initiatives
  • Assisting in the creation and execution of press/influencer/consumer events
  • Assisting in the adaptation of worldwide IM/PR guidelines, toolkit and assets to ensure successful global launches
  • Liaising with the US Marketing and media teams to ensure that communications are synergistic with local marketing campaigns and leverage advertising buys

Results Reporting, Analysis & Recommendations
  • Tracking and reporting on campaign results to top leadership (Tribe and Tagger)
  • Oversee recaps and analysis of influencer + press events and initiatives

WHAT YOU'LL BRING
We'd love to see candidates who have:
  • 4-year Undergraduate Degree in Communications or Related Field
  • 6+ years of Public Relations/Influencer Marketing and/or related experience
  • Strategic Experience - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding media timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge
  • Business Experience - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
  • Leadership Skills and Personal Drive - Initiative, communication, engaged, integrity, dependability, flexibility, tenacity, passion
  • Creative Vision- Creativity, savvy, originality, brand understanding

WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.
EQUAL EMPLOYMENT OPPORTUNITES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds create an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

Coty is a multinational company that develops, manufactures, markets, and distributes a wide variety of beauty products.

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