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Cornerstone OnDemand

Senior Field Marketing Manager

United States

We're looking for a

Senior Field Marketing Manager

Cornerstone is looking for a Senior Field Marketing Manager to join our Demand Generation team. We are looking for a creative, driven integrated campaign manager to focus on building compelling, bold marketing campaigns that create real pipeline in some of our key industry verticals.

If you are looking to repeat the same buzzword-filled, boring email copy in every inbox - this job isn't for you. We need someone willing to test, execute and find new ways to bring Cornerstone's leading learning solutions to the market.

In this role you will...

  • Collaborate with key sales, marketing, and business development stakeholders to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target industry verticals.
  • Own the demand generation strategy for your specific verticals in alignment with broader marketing strategies and goals.

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  • Partner with ABM manager on targeted account programs that align to the overall demand generation strategy.
  • Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets.
  • Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing.
  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
  • Work closely with our BDR teams to tailor the broad marketing messaging for "one-to-few" outreach programs.
  • Measure, analyze and report on the impact of campaign and demand activities on sales pipeline.

You've got what it takes if you...

  • Write excellent emails: Proven experience writing concise and impactful email communications.
  • Know your channels: 2-3 years of experience creating omnichannel marketing campaigns
  • Project manage like a pro: Strong project and program management skills.
  • Dig details: Detail-focused, self-starter with strong cross-functional project management skills. Depth of experience in verticals like government, manufacturing, or technology a plus.
  • Roll up your sleeves: Hands-on experience managing campaigns across multiple platforms
  • Think creatively: Creative mind that thrives on ways to inspire and engage prospects.
  • Build relationships easily: Skilled in cultivating trust-based working relationships across different functional teams.
  • Love to win: Proven track record of executing effective campaigns that drive pipeline to reach company goals.
  • Think marketing can be fun: Energetic and proactive team player with a sense of humor.

Client-provided location(s): United States
Job ID: CornerstoneOnDemand-req9041
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Summer Fridays
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Work Visa Sponsorship
    • Leadership Training Program