Creative Services and Marketing Operations Director (United Kingdom)
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Creative Services and Marketing Operations Director (United Kingdom)
The role of the Director of Marketing Operations is to manage the entire marketing operations team - including the digital, creative, and Marketo teams - whilst aligning with with the wider sales and marketing organisation to meet business goals.
The Director of Marketing Operations also monitors, measures, and analyses the effectiveness of marketing initiatives and programs to deliver key insights and recommendations that optimises the performance of the marketing department and marketing programs/campaigns. The position of Director of Marketing Operations also analyses the lead flow and working flow within the marketing department in order to guarantee the achievement of the department's goals.
Objectives and Responsibilities of the Director of Marketing Operations
Leadership/Supervisory Role: The first and most prominent role of the Director of Marketing Operations is to provide leadership to the marketing operations department. The successful candidate will lead the planning, budgeting, and forecasting of the marketing department and manages marketing automation systems, for example, Marketo in relation with Salesforce, for the purpose of generating, distributing, and reporting on leads. She/she will establishes and maintains scalable processes within the department that guarantee best practices in lead and campaign management.
The Director of Marketing Operations also maintains campaign plans in order to facilitate easy reporting on program and campaign effectiveness. This person also monitors and maintains data quality in the marketing database, appending data as necessary. At this capacity, the Director of Marketing Operations also plays a mentorship role, guiding key marketing operations in the execution of their duties when necessary, ensuring constant honing of their skills, performing performance appraisal for outstanding performers, and readying them for occupation of the Director's position in the future.
Strategy/Opportunity: The Director of Marketing Operations, in conjunction with the VP Marketing EMEA, is also tasked with leading the marketing operations department in driving strong marketing strategies and available opportunities that will lead to sales enablement and marketing alignment with processes and initiatives that support exceptional lead management. The Director of Marketing Operations also drives marketing database strategies, analyses gaps in the business's data, consumer acquisition strategies, and data quality practices.
The Director of Marketing Operations is tasked with keeping an eye out in the market for new practices and technologies that will improve and optimise the marketing department's performance and gives the business a competitive edge over other players in the market.
Analytics: The Director of Marketing Operations also defines key marketing metrics and manages the process of packaging these measurements into reports and dashboards in order to determine overall performance of the marketing team and marketing programs. In this capacity the Director of Marketing Operations serves to create regular reports on marketing and sales initiatives, business impact, and effectiveness.
The Director of Marketing Operations analyses marketing and sales data, develops insights, and presents recommendations to the VP Marketing EMEA on areas for improvement and optimisation. In coordination with the Senior Manager, EMEA Field Marketing, the Director of Marketing Operations will also run monthly/quarterly/annual marketing metrics reviews, consumer acquisition, program ROI, and contact acquisition, and penetration.
Collaboration: The role of the Director of Marketing Operations is highly collaborative, and requires close alignment with the Senior Manager, EMEA Field Marketing - as well as the wider Field Operations organisation (Marketing, Sales, Sales Operations) - in conducting lead flow optimisation, data analyses, data acquisition, database management, and marketing automation.
At this capacity, the Director of Marketing Operations also partners closely with the finance department in ensuring accurate ongoing budget tracking and reporting for the marketing team
Required Qualifications of the Director of Marketing Operations
Experience: A candidate for this position must have well over 10 years in working experience in marketing with at least 5 of those years being in marketing operations, preferably working as a Head of Marketing Operations. The candidate will also have had experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment.
The candidate will also demonstrate knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of marketing teams and programs. You will also demonstrate proficiency in offline marketing channels and programs and also in budget management/financial analysis.
Analytical Skills: A candidate for this position must be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI. The candidate must also have analytical skills and mastery in the translation and reporting of data analyses. You will also be highly skilled in marketing automation systems such as Hubspot, Eloqua, Marketo etc. and have the capacity to integrate those systems with marketing technologies. A candidate for this position must also demonstrate proficiency in tools such as Google Analytics, WordPress, Google AdWords, Facebook ads, among others.
Communication Skills: must possess excellent communication skills both in verbal and in written form and demonstrate strong collaboration skills
In addition, the Director of Marketing Operations prepares regular reports and recommendations on marketing programs, campaigns, and strategies directed to the VP Marketing EMEA, relevant stakeholders, and external partners. For this reason, it is necessary that the candidate be in a position to tailor even the most technical and complex messages in simple, clear, understandable, and convincing terms.
Ms Office/Platforms: The candidate for this position must also be highly proficient in Ms Word, PowerPoint, and Ms Excel, which will be necessary for the creation of visually and verbally engaging reports and presentations. The Director of Operations will also demonstrate high proficiency in Google AdWords, Google Analytics, LinkedIn ads, WordPress, Twitter ads, and Facebook ads as well as being proficient working with tools such as Salesforce, Adobe Campaign etc.
Interpersonal Skills: A suitable candidate will also possess several qualities that will aid him in the proper execution of his duties. You must have an ability to manage multiple projects simultaneously and meet deadlines, be self-motivated, work comfortably in a fast-paced environment and within group settings, have excellent time-management skills, have an ability to think creatively and strategically, have exceptional problem-solving skills, and have an ability to stay calm under stress and uncertainty inspiring the same in his juniors.
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What We Do:
Cornerstone OnDemand (NASDAQ: CSOD) helps organisations to recruit, train and manage their people. We work with hundreds of the world's largest companies-from Walgreens and Starwood Hotels & Resorts to Deutsche Post DHL and Xerox-and thousands of smaller ones to help them engage their workforces and empower their people. Our software impacts every aspect of the employee experience, helping people to make their best work even better - which ultimately translates into greater business results.Check us out on Linkedin, The Muse, Glassdoor, and Facebook!
Based in Santa Monica, California, the company's solutions are used by more than 40 million people in 192 countries and in 43 languages.
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