Product Manager

About Core Digital Media:
We’ve been crushing it in direct-response advertising for almost 20 years, using a combination of people, platforms, and data to turn ad impressions into high-quality customers for our clients. Now, we are looking to expand our reach and our offering to customers.

The Opportunity
Core Digital Media is looking for a Product Manager to help lead the charge into more customer-centric efforts. Understanding the right balance of high-level strategy and hands-on execution, the ideal candidate has extensive product and business strategy smarts; is capable of communicating technical topics in plain English; and is a practical advocate for the customer when building customer experiences.

The successful applicant will work collaboratively with a team of engineers, designers, data scientists, marketers, and business strategists to discover, define, and build new consumer-facing products, specifically in the insurance industry.


  • Effectively defines market needs and maps these to product features within documentation
  • Communicate and coordinate with development team to establish understanding
  • Consistently articulate a clear product vision in the language of the client/customer
  • Negotiate and influence to achieve desired outcomes
  • Prioritize product features/milestones based on business value
  • Bring these to market through ownership of the product development process
  • Effectively present progress to management including performance metrics
  • Understand financial analysis and can develop financial projection, and can create effective business cases that support sound investment decisions. 
  • Responsible for meeting or exceeding budget targets.
  • Understands and continuously refreshes understanding of key industry trends and changes, makes use of experts, and effectively communicates product capabilities that address the industry context.

The Right Person

  • 3-5+ years in a product capacity working on consumer-facing products.
  • Above average written, verbal, and interpersonal communication skills.
  • Ability to analyze data to identify & solve problems as well as draw meaningful, business-relevant conclusions.
  • Detail-oriented, highly organized.
  • Exhibits empathy for team members and for customers.
  • Takes a team-first approach to everything.
  • Is able to accurately determine which product features are critical (MVP).
  • Can use software for reporting, spreadsheets, flow diagrams, process management, presentations, and web testing & optimization. 

An Even Better Person…

  • Demonstrates clear thinking regarding forecast drivers, forecast business impacts, and drives to accurate forecasts
  • Understands company strategic direction, how to use key strategy tools, how to apply strategic thinking to products, and can construct market strategies for products

Meet Some of Core Digital Media's Employees

Luz S.

Manager of Campaign Management

Using a variety of online and mobile media engagement tools, Luz implements customer conversion tactics to drive awareness to client brands—supporting business goals and building revenue.

Kelsey B.

Director of Marketing Analytics

Kelsey keeps all Core Digital Media's sites running at optimal level. She reviews data trends and monitors site functions to always deliver favorable client results.

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