Product Marketing Manager
We are looking for a Product Marketing Manager to join our fast-paced, growing company. The ideal person can effectively translate the SaaS and Platform capabilities into high value messaging and positioning for the managed service ecosystem. Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager will be a member of our product marketing team and help execute our go-to-market strategies for core Continuum’s business that supports and enables almost 6000 Managed Service Providers (MSPs) worldwide. In this capacity, this resource will help drive the business forward to meet revenue objectives while accelerating both existing and new product growth.
- Develop and implement marketing strategy to meet organization revenue targets for designated product lines
- Work with marketing to ensure release communication, web site updates, public relations, and lead generation activities to educate the market and drive awareness and prospect interest
- Monitor MSP/channel market trends and competitive landscape and drive associated internal communications
- Contribute innovative ideas, approaches and processes and propel Continuum to the next stages of business growth
GTM Planning & Execution
- Function as Product Evangelist for internal as well as external audiences
- Drive effective cross-business unit, cross-region, communication, collaboration and alignment with primary focus on key internal Marketing, Sales and Product constituency teams.
- Development of key value propositions, messaging, naming, packaging, pricing, content, and sales collateral.
- Define target market for each product line including: segmentation, buyer personas, and key elements of differentiation including value messaging for Monthly Release cadence,
- Develop, deliver, and optimize sales assets and training programs to ensure comprehensive and effective Global Sales team enablement
- Work closely with Demand Gen/Programs team and provide market strategy support in developing effective acquisition and partner campaigns/programs
- Coordinate and manage select product and service line projects
- Coordinate closely with Product Management to better define target markets and develop a product strategy that expands the addressable market.
- Make data-driven decisions and confidently use professional judgment when data is incomplete or unavailable.
- Work closely with sales to understand a win/loss analysis and evolve messaging, position and differentiation per learnings to improve pipeline conversion
- Assist in primary research projects that inform key business decisions
Additional responsibilities as required
- A minimum of 3+ years of demonstrated experience in product marketing or channel GTM at a cloud software vendor or high-tech company.
- Outstanding communications and strategic thinking skills
- Software or Platform release cycle experience
- Strong writing and presentations skills with the ability to concisely and clearly communicate ideas.
- Critical thinker with proven ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results.
- Has a proven track record of working collaboratively and cross-functionally with specific focus on Marketing and Sales to drive success
- Demonstrated ability to conceptualize, negotiate and build consensus for ideas both internally and externally.
- Ability to travel up to 15%.
- Experience with SMB, MSP, or Channel market is a plus.
- Experience with service-enabled software solutions is a plus.
- Bachelor’s in business, marketing or market research
- Excellent people and management/organizational skills to drive project success and interact with staff, colleagues and cross-functional teams, and third parties.
- Understanding of SaaS, security, cloud computing, and database technologies.
Meet Some of Continuum Managed Services's Employees
Michael George has served as CEO at Continuum since 2011, ensuring the company provides its thousands of partners with the platform and tools they need to capture their portion of the growing $241 billion managed IT services market.
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