Senior Director- Digital Media

Job Description Summary

Job Description





In this Senior Sales Director role, you'll be at the forefront of telling comScore's story to the publisher marketplace, with a focus on expanding comScore's footprint of industry-leading syndicated and custom solutions in North America. The Senior Sales Director develops the strategy and associated tactics for identifying and then personally renewing and closing new business opportunities within an existing set of clients. He/she is accountable for meeting/exceeding revenue targets.


  • The Senior Sales Director will support the companys goals through a range of sales and account management activities. As metrics for success, the Senior Sales Director will be expected to:Successfully manage key media accounts and achieve predefined sales objectivesHelp identify business opportunities with current clients and help source new leadsFoster successful client relationships from pre-sale through the implementation processDevelop a comprehensive understanding of the publishers business, in order to use real and detailed examples to demonstrate how the comScore solutions suite can assist them in achieving their business objectives.
  • The Senior Sales Director must serve as a credible, trustworthy representative of comScore and our products, and ensure that he/she follow through on the product commitments made.
  • Use specialized comScore product knowledge to conduct detailed technical product demonstrations tailored to highlight the value and benefits that comScores suite of solutions (s) brings to the client. These demonstrations will illustrate our unique value proposition of providing insights that can enable publishers to make more effective decisions for and with their clients.
  • Provide subject matter expertise of the comScore suite of services.
  • Very deep knowledge of the media publisher business, plus expertise in digital media marketing, current trends, and evolution of digital platforms is essential.
  • Educate and reinforce comScores value proposition through key messaging and providing deeper understanding of benefits to clientsWork both autonomously and within a team setting.


  • 10+ years experience in digital or related salesUp-to-date knowledge of comScores Planning (Audience Solutions) suite is strongly preferred
  • Specific experience managing or selling syndicated research tools and/or advertising effectiveness measurement services and/or custom research solutions to marketing, market research, publishers and advertising agencies
  • Knowledge of market research and how information can be applied to help clients achieve their goalsExperience and established contacts and relationships within the industry is essentialStrong communication skills; particularly the ability to create compelling, story-based demonstrations to illustrate applicability of our analytics solutions suiteExcellent interpersonal and account management aptitude; ability to quickly build trust within a large and diverse client organization

About comScore: comScore, Inc. (OTC: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.

comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

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