Digital Marketing Manager

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels for a SaaS Security company in an emerging market.


• Tune and Optimize the website for maximum SEO performance
   Manage and report on SEM/ad/content retargeting programs
   Implement social media performance analysis and overall impact on demand gen
• Measure and report performance of all digital/content marketing campaigns, and assess 
• Identify key communications/content trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative web strategies to optimize our blog and website
• Collaborate with internal teams to create landing pages for campaigns
• Apply strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user journey 
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Qualifications:

• Web development and optimization skills are a must - solid background in HTML5, CSS, JavaScript, Wordpress, etc.
• Demonstrable experience in SEO/SEM, marketing database, email, social media 
• Working knowledge of Marketo and Salesforce.com is essential
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments using tools (e.g., Optimizely)
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Solid knowledge of Google Adwords
• Experience managing outside consultants and agencies
• Working knowledge of Photoshop and Adobe Illustrator
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong teamwork and collaboration skills.  
• High degree of initiative, ownership and accountability
• Ability to be a self-starter and works independently.  Ability to set priorities and work towards a deadline

Preferred Qualifications:

• Skills in Marketo or equivalent marketing automation software are desirable.

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