Lead Brand Designer - EMEA

    • London, United Kingdom

About the opportunity:

Currently, Cloudflare's entire Brand Design team operates out of the San Francisco HQ office. As the company's goals and initiatives are continuing to rapidly expand across the EMEA region, the need for a brand design lead on the ground and in the region is needed now, more than ever. 

As a Design Lead on the Brand Design team, you’ll be the owner of the EMEA brand design & creative workstreams, including but not limited to experiential design, corporate events, brand campaigns, sales enablement collateral, trade shows, product marketing, design of office spaces, and advertising. While reporting to the Head of Creative & Brand Design, you will work closely with the other design leads on the team to ensure Cloudflare’s branded initiatives in the EMEA region are on-brand, and fully plugged in to our interactive design system. This includes being a leader in the education and enforcement of the Cloudflare brand guidelines across various outputs for the EMEA region, and creating workstreams alongside the Product Design team in the interest of creating a more unified global Design culture.

You will be a senior member of the team - a leader, owning the creative and design execution of global brand initiatives, and having the opportunity to make a significant impact in helping communicate who Cloudflare is to the world, with a focus on how the visual language of the Cloudflare brand is translated for local markets. You will have the opportunity to scale this function into a small team, along with helping to manage external creative agencies. As the Brand Design team expands to have a global footprint, we are looking to bring on a design leader who can establish processes with cross-functional teams in varied markets and be a strong creative strategic partner to them.

You’re excited about this opportunity because you will:

  • In the first few months,  lead the finalization of the new Cloudflare brand identity, in collaboration with the brand design team - define the brand look and feel, and build branded assets and templates.  
  • Focus on the elements that need to be marketed, defining the different target groups and considering the different media avenues to use
  • Manage and build the Brand Design team by hiring and managing a small team in 2020. This team will help support Brand initiatives for the EMEA region.
  • Be a player / coach: Lead efforts to design for product launches, along with bringing growth campaigns to life in the forms of digital and offline experiences.  
  • Manage the different campaigns and analyze  results to assess the effectiveness in building and promoting the Cloudflare brand identity.
  • Be able to demonstrate strong strategic thinking, design direction and attention to detail.
  • Provide strategic design partnership to cross-functional global teams both within and outside of the Marketing organization.  Ensure you are up-to-date with competitors and changes in media/brand advertisements rates. 
  • Organise relevant events to help with the strategy of building the Cloudflare brand.
  • Be able to think (and execute) at a high-level about creative strategy and vision -- not just “how it should look” but “what should we build?”
  • Work in tandem with the US Brand Design team to create and elevate the cohesive global Cloudflare brand visual identity.
  • Successfully communicate and present conceptual ideas, detailed design, and design rationale (both verbally and visually) with various stakeholders and executive leadership.


 We’re excited about you because you have:

  • Previous extensive experience designing for an agency or in-house design team
  • Demonstrable experience in building strong brand strategy 
  • Proven experience managing and leading a team of designers
  • Strong visual design portfolio demonstrating a range of work across different mediums
  • A passion for creative problem solving, with experience in self-initiated projects and establishing new processes that ensure a high standard of quality
  • Proven experience designing across all mediums: web, mobile, email, along with offline: trade shows, events, and interior spaces to help assess whether the team are performing in line with the brand strategy 
  • Organise relevant events to help with the strategy of building the Cloudflare brand.
  • Proven experience liaising with clients and stakeholders to discuss product service to me marketed, and assess suitability for various medias
  • An astute attention to detail and care about pixel perfection
  • Previous experience in translating creative strategy into beautiful, and strategically sound designs


Location: London

Competitive salary package

Please apply by 4th March 2020

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