Performance Marketing Director
CLEAR transforms what is uniquely you – your fingerprints and your eyes – into a secure biometric ID. We are creating a world where travel is effortless, where accessing your office building is as simple as walking in, and where shopping is as easy as walking in and out of a store—without ever once showing an ID or credit card. CLEAR currently powers secure, frictionless customer experiences in 30 U.S. airports and venues. With over 1 million members so far, CLEAR is the identity platform of the future, today.
CLEAR is working to hire a Performance Marketing Director to create and lead our digital new member acquisition and retention program.
We’re seeking an inarguably intelligent, accomplished, persuasive quantitative marketer ready to understand the economics of our service and drive B2C consumer subscription memberships and prepare to drive B2B lead generation for our Identity as a Service (IDaaS) platform business.
What you will do:
Partner with our financial planning and analysis director to agree on our current member economics including expense of acquisition, support, retention and renewal of certain customer segments in comparison to their current and expected revenues
Identify, consider, and recommend to our leadership all reasonable digital marketing channel strategies through which we can drive new member acquisition
Fearlessly execute marketing experiments in volume, frequently report and discuss results with a cross-functional group of colleagues to ensure increasing engineering labor and media spend investment
Prepare and present to company advisors executive summaries of past and future work and engage in related debates for the benefit of our company
Hire and supervise similar leaders to build and operate our best-in-class program
Who you are:
≥5 years experience in performance marketing that leverages machines more than humans
Evidence of strong professional or academic performance on matters related to the above work
On your related expertise, evidence of intellectual rigor when given time to prepare and at least quick, smart thinking when on the spot
Production-focused leader who readily communicates bad and good results with confidence and optimism
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