Manager Demand Generation, CX Social

Clarabridge is seeking a Manager of Digital Demand Generation to join a highly successful global marketing team within a fast-paced growth company.  Clarabridge sells solutions in the US and Europe.  The candidate will be responsible for driving the demand gen strategy for our CX Social (formerly Engagor) product including: digital demand gen, advertising, webinars, and events.  This person will work across the marketing team and closely with sales and product.  We are looking for a skilled digital marketer with proven demand generation experience and an eye for detail.  

What you'll do:

  • Work with the CX Social and Marketing teams to define the ongoing marketing strategy and demand generation plan for CX Social product with a focus on digital marketing activities
  • Track and maximize demand gen budget including cost per lead
  • Define & document lead flow, lead scoring, opportunity funnel, conversion metrics and drive consistent delivery against goals
  • Brainstorm new and creative demand gen strategies including testing and monitoring success
  • Working in tandem with other marketing leaders drive successful lead gen campaigns
  • Shape the content & events plans into integrated campaigns, monitor for success and apply best practices to future content
  • Must be a strong writer and editor who can create original content while maintaining a consistent voice across all outlets with minimal oversight or editing
  • Work with sales and marketing organization, customers and analysts in creation of case studies and white papers, to include interviews, data collection, content creation/writing, and editing
  • Work with US based marketing including design, marketing operations and demand generation

About you:

  • Bachelor’s Degree in Marketing or similar major
  • 5-10 years in marketing for high tech
  • Proven budget skills
  • Proven leadership skills
  • Demonstrated ability to define digital marketing strategy
  • Strong experience in different lead gen tactics including SEO, advertising, content, events, webinars, etc
  • Social marketing experience on Twitter and LinkedIn
  • Experience on leading effort for SEM (paid ads) on LinkedIn, Google and other platforms
  • Experience with Marketo & Salesforce for lead monitoring & reporting (not required to use Marketo daily)
  • Strong organization and detail-oriented skills, ability to be creative, and think outside the box
  • Ability to work in a collaborative team environment, but also independently with minimal direct supervision
  • Excellent interpersonal, presentation, oral, and written communication skills
  • Ability to multi-task
  • Strong proficiency in MS Office
  • Experience with global marketing

Meet Some of Clarabridge's Employees

Eric W.

Associate Software Engineer

Eric designs and implements full-stack solutions for Clarabridge’s web application. Each day, his code adds features and functionality to new and existing products and fixes bugs reported by clients.

Eric D.

Director, Global Solutions Engineering

Eric identifies new business opportunities alongside the Global Sales Team and sets out to demonstrate in simple terms how Clarabridge can boost customer experience for prospective clients.

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