Director of Marketing Operations

The Marketing Operations Director is responsible for leading the operations team, managing all marketing software and measuring the success of our marketing programs.The leader will work across the company with sales, product marketing, product management and across marketing with design, content and events team to communicate all marketing campaigns. In this role, you will help create a lead flow from producing high quality outbound emails, simple calls to action and help measure the success of our efforts.

 

Responsibilities:

  • Work closely with a range of internal teams (design, content, events) to manage the marketing campaign calendar and to improve the experience of campaigns
  • Lead marketing operations team
  • Define strategy, select and implement marketing software including managing system migrations
  • Manage the lead database
  • Own and manage the SEO and SEM efforts
  • Manage our google analytics
  • Define QBR template and report regularly on lead gen and pipeline goals
  • Define email campaign best practices and process for professional delivery of lead gen efforts
  • Work closely with sales operations on measurement

 

 Skills and Qualifications

 Required:

  • You have 5-7 years of professional experience related to digital marketing/lead gen
  • You worked on email marketing and know how to code HTML
  • You’re energized and highly motivated and want to work in a fast-paced environment
  • You are able to meet deadlines and crank out quality work efficiently
  • You have an amazing attention to detail and pride in delivering consistently pixel perfect work.
  • You have experience in marketing technology platforms like:
    • MS office, all tools
    • Marketing automation platforms (e.g. Marketo/Hubspot/ Eloqua)
    • Content Management Systems (Wordpress)
    • Salesforce
    • Website Reporting – Google Analytics

 Desired:

  • You’re familiar with content management systems like Wordpress and know CSS
  • You constantly incorporate best practices around email marketing into your work
  • You love the hunt for the perfect subject line and/or know a bad landing page when you see one…

 


Back to top