User Acquisition Lead

If improving CTRs and conversion and reducing CPAs are your thing, then we have a role for you. You will be responsible for taking Clara’s performance marketing from zero to hundred in the next 6 months! If you describe yourself as a creative problem solver, who’s deeply analytical and has a tireless appetite for building and tweaking every aspect of paid channels, online and offline, then let’s talk. In this role, you will work with a passionate group of marketers, product managers, designers and sales folks who all will look to you to add fuel to the fire of our growth trajectory. 

Clara was founded on the belief that technology can meaningfully change the way families get the capital they need to purchase a home, buy a car, or fund an education. We’re starting with mortgages – an antiquated, frustratingly inefficient and opaque industry. We set out to reshape the lending experience through the eyes of the borrower: make it empathetic, transparent, reliable, helpful and cheaper than any other alternative. In this role, you’re building the strategy to scale Clara’s growth, and you are in the driver’s seat for getting our product in the hands of borrowers.

Based in Downtown San Francisco, we’re a diverse team of professionals with backgrounds that bring together the best of Silicon Valley tech, financial services, the mortgage industry and the federal government – a rare combination that uniquely positions us to solve the biggest problem in consumer finance. We are backed by top venture capital firms and we need your help to scale. Come join us!

Read about us here: http://fortune.com/2016/08/17/clara-mortgage/, and see what our investors think about Clara and the opportunity:

WHAT YOU’LL DO

  • Test, optimize and scale existing and new paid acquisition channels to help achieve Clara’s growth goals while consistently reducing acquisition cost per loan
  • Develop the analytical framework to evaluate each channel performance based on cost per lead and conversion and figure out how to allocate marketing spend across channels  based allowable cost per loan and on marginal acquisition cost per loan
  • Develop, refine and optimize dynamic pricing model to be able to optimally price based on product and channel performance to meet target contribution margins
  • Work cross-functionally to plan and forecast marketing spend, and  leads and application volume, to enable Clara’s ability to meet broader business goals

About you

  • You have 4-6 years experience launching, optimizing and scaling paid user acquisition channels and analytics, specifically for Paid Search, FB, affiliates and Direct Mail; experience managing mortgage or real estate campaigns is a huge plus
  • You’re an analytical marketer, and you leverage data to the fullest to make ROI-driven decisions.
  • You understand how to optimize for direct response while helping customers through the conversion funnel 
  • You’re obsessed with solving real world problems through technology, and you’re deeply self-driven, and motivated by complex challenges 
  • You thrive in a fast moving, rapidly evolving environment (i.e. in a startup)
  • You’re collaborative and can evangelize your own ideas and your teammates ideas and get buy in


Meet Some of Clara's Employees

Bryan D.

Head of Compliance & Risk Management

Bryan is responsible for ensuring that Clara adheres to regulatory compliance requirements in order to protect the organization, its borrowers, and its employees.

Alyssa K.

Analytics Engineering Lead

Alyssa leads the engineering end of all of Clara's data-driven and data science initiatives—in addition to building out and scaling the company's Analytics Team.


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