Deputy Digital Director
- Philadelphia, PA
A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.
As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.
What We Offer:
Impact - The work you do here matters to millions.
Growth - Philadelphia is growing, why not grow with it?
Diversity & Inclusion - Find a career in a place where everyone belongs.
Opportunities in Tech - Don’t wait for the future, shape it.
Benefits - We care about your well being.
The mission of the Mayor’s Office of Communications is to develop and implement communications strategies in partnership with all City departments to increase access to City services, foster a culture of open communication, and promote key Administration initiatives. The Mayor’s Office of Communications oversees all traditional press and digital media outreach for the Administration. The office creates and implements comprehensive communications strategies to inform Philadelphians about their government, expands access to information about City services, and provides residents with critical information in times of emergency or breaking news. The Communications team facilitates media access to the Mayor and members of the administration and coordinates communications staff across departments. The Digital team oversees a strategy to engage residents online and make information about City services more easily accessible.
The Deputy Digital Director reports to the Digital Director and is responsible for managing digital communications for the City as well as advising on digital strategy for all departments. The Deputy Digital Director manages day-to-day social media for the City of Philadelphia, develops compelling content for phila.gov and social media, contributes to video projects and develops concepts with the creative services team, and fosters best digital practices across all City departments. The Deputy Digital Director must be detail-oriented, work well independently, work well with team members from diverse backgrounds, and thrive in a fast-paced, dynamic environment.
- Create engaging digital content on phila.gov and on social media
- Manage City of Philadelphia social media accounts; continue to refine City voice on platforms
- Consult with departments on digital strategy; conduct account audits, identify areas of growth, and set goals
- Create content calendar and coordinate with departments to create content (blogs, action guides, spotlight pages, social media toolkits)
- Develop concepts and oversee production for video projects
- Create best practice guides, trainings, and tools for digital account managers to use
- Support monthly social media working group by helping to coordinate meetings and developing focused subgroups, as needed
- Coordinate with earned media team
- Review analytics reports and make recommendations based on findings
- Represent Mayor’s Office as a digital thought leader in City government and beyond
Education and Experience
- 4-6 years of experience in digital communications, marketing, public affairs, constituent services, and/or campaign communications
- A Bachelor’s degree in a related field
- Experience managing digital and traditional advertising campaigns
- Familiarity with earned media
Competencies, Knowledge, Skills and Abilities
- Strong organizational skills, including the ability to handle simultaneous priority projects and meet established deadlines
- Ability to exercise sound and independent judgment within general policy guidelines
- Ability to work well with different team members and manage lateral reporting relationships
- Ability to effectively and succinctly communicate complex concepts
- Strong written, oral, and visual communication skills
- Ability to anticipate public reaction
- Experience crafting online messaging and communications campaigns
- Must be able to work extended hours on an as-needed basis
- Familiarity with, and understanding of, City of Philadelphia municipal operations and departments desired
- Strong understanding and expertise in the following social media platforms: Twitter, Facebook, Instagram, LinkedIn, and YouTube
- Strong working knowledge of website management systems, like WordPress, and writing for web
- Understanding of graphic design skills, especially with a focus on project managing design for social media, web, and/or email content
- Familiarity with producing video content for various platforms
- Creative thinker
Please submit a cover letter and resume with your application. Applications without all documents will not be considered.
Did you know?
- We are a Public Service Loan Forgiveness Program qualified employer
- Employees are eligible for a 25% tuition discount program (and sometimes spouses and dependents as well) in partnership with area colleges and universities
- We offer comprehensive health coverage for employees and their eligible dependents
- Our wellness program offers eligibility into the discounted medical plan
- Employees receive paid vacation, sick leave, and holidays
- Generous retirement savings options are available
Successful candidate must be a city of Philadelphia resident within six months of hire
The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to email@example.com. For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx
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