Senior Manager, Sponsorship Marketing and Celebrity Engagement

Requisition ID: 10283

Job Title:Senior Manager, Sponsorship Marketing & Celebrity Engagement

Position Summary:

The Senior Manager, Sponsorship Marketing & Celebrity Engagement will report to the Director, Cause Marketing and be part of the Cause Marketing team in the Marketing and Communications Department. This role will manage and grow existing properties including City of Hope's Celebrity Softball Game and The Hope Experiment. The Senior Manager will drive all aspects of execution from organization, sponsor communication and solicitation of new sponsorships, budget oversight and event management andwork collaboratively across the marketing and communications teams to layer in event services, digital, social media, and other marketing and communications programs and platforms that will strengthen the sponsorship programs and drive broader engagement.The Senior Manager will identify and present new sponsorship and partnership opportunities based on City of Hope strategic objectives.Partnering with the Philanthropy team, deepen organizational relationships with Industry partners and present additional ways to leverage support.Sponsorships and events are expected to contribute to established revenue goals. An important aspect of this role is celebrity relationship cultivation and management including establishing, activating and maintaining personal contact and leveraging those relationships to further the mission of City of Hope.

Key Responsibilities include:

Sponsorship and Cause Marketing

  • Key relationship lead for all ongoing events and sponsorship programs managed within the Marketing and Communications department
  • Cultivate and grow the impact of existing events to further grow awareness of and funding for City of Hope
  • Oversee cross-functional integration of marketing and communications teams to affect success, including P&L responsibility
  • Manage and maximize existing cause marketing partnerships
  • Develop new events and sponsorship offerings, including creation of accompanying marketing materials and resources
  • Partner with Philanthropy and Industry groups to leverage support for programs
  • Project management for key events with integrated team
  • Review and analyze programs regularly to ensure goals and objectives are met

Celebrity Engagement

  • Maintain, lead and grow relationships with celebrity advocates
  • Lead innovative thinking on best ways to optimize celebrity participation in City of Hope mission

Minimum Education and Skills Required for Consideration:

  • Bachelor's Degree
  • Must have a minimum of 8 years of experience in business development and marketing with focused experience in sponsorship development, and event and cause marketing.
  • Must exhibit a high degree of professionalism and competency dealing with a variety of individuals including physicians, senior executives, hospital administration, celebrities/VIPs, donors, and Boards of Directors.
  • Must have experience managing complex projects.
  • Demonstrated skills in initiating, planning and operationalizing a business development plan with clearly articulated goals
  • Demonstrated skills in initiating, planning and operationalizing a business development plan with clearly articulated goals

Preferred Education and Skills:

  • Sponsorship or event marketing at a top-tier corporation or non-profit organization.
  • Experience with business development soliciting sponsorships.
  • Event management experience.
  • Experience managing and involving celebrities in meaningful ways to support the mission.

About City of Hope

City of Hope, an innovative biomedical research, treatment and educational institution with over 4000 employees, is dedicated to the prevention and cure of cancer and other life-threatening diseases and guided by a compassionate, patient-centered philosophy.

Founded in 1913 and headquartered in Duarte, California, City of Hope is a remarkable non-profit institution, where compassion and advanced care go hand-in-hand with excellence in clinical and scientific research. City of Hope is a National Cancer Institute designated Comprehensive Cancer Center and a founding member of the National Comprehensive Cancer Network, an alliance of the nation's 20 leading cancer centers that develops and institutes standards of care for cancer treatment.

City of Hope strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. City of Hope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.


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