Lead Data Analyst

Overview

The Chick-fil-A Marketing Department desires to know more of our Customers and to deliver food, services and advertising that resonates with them. We are looking for individuals who can support our pursuit of a "Modern Marketing Engine". As part of the Customer & Market Insights (CMI) team, this role will help us to identify, store and analyze quantitative data and qualitative research to better understand competitors, customers and consumers as we incorporate new platforms into our ecosystem. This position will work with others on the CMI team as well as IT and external vendors to help identify data sets as we implement new data platforms. The role will support strategic decisions by devising methods for identifying data patterns and trends in available information sources.

Responsibilities

  • Assist in identification and implementation of data sets related to new data platforms, including a DMP, CDP and others identified in our analytic roadmap to support analytic capabilities
  • Analyze quantitative data and qualitative research to better understand customers and competitors
  • Understand and apply data mining techniques to generate deep insights
  • Support Customer & Market Insights in providing strategic insights to Marketing
  • Proactively identify and resolve areas of friction impacting operation or usability of data
  • Partner with IT to ensure adherence to industry leading data integrity practices


Minimum Qualifications

  • Comfortable with manipulation of data sets from a variety of sources
  • Strong analytical skills to define solutions to business problems
  • SAS, SPSS or R experience, or similar analytic tool, (ideally two years+ experience in industry)
  • Experience with SQL, Alteryx or like data transformation tool
  • Strong Microsoft Excel ability
  • Strong verbal and written communication skills and ability to work cross functionally
  • Strong interest in customer focused marketing technologies that lead to insights for the business


Preferred Qualifications

  • Previous background/experience in Data Analytics, Data Management and/or Data Governance
  • Experience in the day to day support of marketing technology platforms, for the purpose of supporting data mining and analytic needs
  • Understanding of customer recognition and management of PII for targeted engagement
  • Experience implementing data platforms
  • Strong understanding of marketing automation best practices
  • Experience collaborating with IT organizations
  • Ability to translate identified business use cases into analytical & technical requirements


Minimum Years of Experience

3

Travel Requirements

10%

Required Level of Education

Bachelor's Degree

Preferred Level of Education

Masters Degree

Major/Concentration

MBA or Master in Analytics

Minimum GPA (4.0 Scale)

3.0


Meet Some of Chick-fil-A's Employees

Natalie W.

Customer & Market Insights

Natalie focuses on understanding what consumers think about the brand, ensuring that the company's brand strategy and decision making process are informed by consumer perceptions and needs.

Brian W.

Distribution

Brian builds relationships and manages continuous improvement with the distributors who provide products and packaging to Chick-fil-A restaurants.


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