District Marketing Manager

Description:

Click here to Learn More about a Career with Chartwells Higher Education

DISTRICT MARKETING MANAGER

At Chartwells Higher Education, people are at the core of our business. Together we build innovative food service concepts and serve fresh, local and nutritious meals at over 270 college campuses across the country. Twice named the Fastest Growing Brand by Nations Restaurant News, at Chartwells we take pride in creating opportunities for associates to grow their careers and achieve their development goals within the company.

LOCATION: Covering the Northern Mid Central Region - WI, MN & ND

Preferred Base City: Minneapolis, MN

DISTRICT MARKETING MANAGER

To be a Chartwells brand ambassador that elevates campus dining while driving revenues and profitability.

  • Key Performance Measurements:
  • Increased overall annual sales and increased sales and profitability from target programs
  • Improved student satisfaction survey scores
  • Increased annual voluntary meal plan sales, retail sales, and bottled beverage sales
  • Increased communication to clients and key partners
  • Chartwells brand, pillars and programs active in the campus dining program
  • Meeting of deadlines for major projects

Responsibilities:

  • Spearheads development of a measurable marketing plan that is followed, discussed, updated and measured regularly with management team; includes marketing budget and meeting budgetary goals
  • Measure ROI of dining marketing efforts and report results on a quarterly basis to DMM
  • Implement corporate, regional, and district initiatives in a timely manner as they are released
  • Timely execution of all collateral marketing and communication materials
  • Implement targeted meal plan marketing campaign to increase meal plan sales in the non-mandatory population as well as residential buy up; ongoing meal plan margin analysis and meal plan tracking
  • Push the sales of bottled beverages following the corporate, regional, and district standards as well as develop unit based campaigns
  • Work with retail director to implement and follow proper menu management, marketing zones, merchandising and impulse buys in all retail locations
  • Develop and implement a strong digital strategy that follows corporate, regional, and district standards and encompasses all relevant social media platforms
  • Support coordination and marketing of limited time offers, theme meals, special events and monotony breakers per Chartwells standards and ensure proper execution of intended initiatives
  • Maintain the DineonCampus website and ApponCampus to the Chartwells standards and ensure accurate and timely information
  • Ensure marketing and merchandising standards are met (conduct periodic marketing & merchandising audits in each location, share results with team, develop action plan and follow up)
  • Develop and conduct public presentations to students, parents and other campus constituencies at student orientations as well as other events as necessary
  • Complete OnSite Insight process once per year and student satisfaction surveys 2x per year or as agreed upon with client and implement successful action plan based on results
  • Direct and monitor the activities of marketing interns to ensure that their tasks and responsibilities are executed in accordance with established plan and timelines
  • Communicate with key clients and campus partners on a consistent basis to build relationships and support campus programming including completing quarterly partnership reviews
  • Assist with other accounts and on special projects as needed
  • Other marketing initiatives as assigned by client, District or Regional Marketing Director, and Chartwells RDM

Preferred Qualifications:

  • BS degree in Marketing preferred
  • Minimum of three years marketing experience with Higher Ed experience preferred
  • Ability to present to large groups
  • Knowledge of merchandising and promotions
  • Excellent writing skills

Apply to Chartwells Higher Education today!

Chartwells Higher Education is a member of Compass Group USA

Click here to Learn More about the Compass Story

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

Location: Minnesota-Minneapolis

Activation Date: Wednesday, September 13, 2017

Expiration Date: Friday, September 14, 2018

Apply Here


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