Graduate Trainee Program: Business Development Associate


We are currently seeking a Business Development Associate to work in our vibrant London office (centrally located in Holborn).  The Business Development Associate (BDA) is an essential contributor to the performance of our new business function, and supports one or several Business Development Managers. Meetings and calls with prospective clients are the primary catalysts for new contracts, and the BDA has a key role in scheduling these. As well as providing logistical/administrative support, the BDA also adds immense value to the sales cycle by diagnosing the needs and ‘pinch-points’ of prospective clients. In turn, the BDA feeds these back into the sales cycle in order that we engage in the most appropriate and impactful manner. Business Development Associates work in a close knit team with their Business Development Managers, and are incentivised based on the number of these key interactions that they schedule


Responsibilities include, but are not limited to:


Client/Prospect Facing Commercial Activities


  • Outbound cold‐calling responsibilities to Europe’s Senior Most Executives to schedule live or phone based business meetings on behalf of a Business Development Manager

  • Successfully diagnose the executive’s key business needs where possible, to ensure a high quality of interaction in the first meeting with a Business Development Manager

  • Seek to engage with secondary points of contact in client organisations to help drive consensus based decision making

  • Where appropriate recruit prospective clients to CEB service events (conferences and teleconference)

  • Support the Business Development Manager in all aspects of the sales cycle, including FUPA (Follow – Up – Phone – Appointments) scheduling, recruiting prospective clients to meetings and engagement in other follow‐up activities

Non Client – Facing Commercial Activities


  • Support the sales process by managing the administrative elements

  • Create preparation packets for Sales Executives travelling to meet with / speak to prospective clients

  • Review and update client information to ensure that it is up to date and accurate

  • Sales territory management and prioritisation

  • Outbound marketing to engage prospective members, e.g. email campaigns, mailing and invitations


A successful candidate will possess:


  • Undergraduate degree qualified (any discipline)

  • Ideally a minimum of 9 months experience in a sales / new business support function (inside sales, prospecting, sales support), and able to demonstrate an exemplar service ethic whilst contributing to individual and team goals

  • Goal and action orientated with ability and desire to work towards revenue targets within a team environment

  • High level of comfort and determination when dealing with challenging situations, i.e. objection handling, overcoming gatekeepers etc.

  • Solid organisation, multi‐tasking and prioritisation skills, including an acute attention to detail

  • Forward thinking and solutions orientated approach at all times

  • Strong communication skills, both verbal and written with the ability to engage a senior – level audience

  • Strong MS office (Word, Excel, PowerPoint) skills are required, and any knowledge of CRM databases (such as would be an advantage

Compensation and Benefits Package

  • Competitive base salary
  • Full benefit package including   Medical Cover, Dental Cover, Group Personal Pension Scheme,Season Ticket Loan, Eye Care (free eye tests plus subsidized spectacles), Discounted gym membership and a Range of local discounts, e.g. theatre tickets, etc.

CEB is a best practice insight and technology company. In partnership with leading organizations around the globe, we develop innovative solutions to drive corporate performance. CEB equips leaders at more than 10,000 companies with the intelligence to effectively manage talent, customers, and operations. CEB is a trusted partner to nearly 90% of the Fortune 500 and FTSE 100, and more than 70% of the Dow Jones Asian Titans. More at

Known as an innovative growth firm, CEB is hiring experienced professionals and early careerists within a variety of intellectually stimulating careers. Learn more about our global opportunities at

CEB is an Equal Opportunity Employer.

Meet Some of CEB's Employees

Peter M.

Senior Business Development Manager

Peter helps HR & customer service leaders evaluate and join CEB’s best practice research programs by showing them how their involvement will impact business performance.

Andrew M.

Business Development Associate

Andrew works with his team to find and reach out to new business prospects for CEB. He interfaces with Fortune 500 companies across the world—and gets them on board with CEB's solutions.

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