Digital Marketing Team Leader

CEB is a best practice insight and technology company. In partnership with leading organizations around the globe, we develop innovative solutions to drive corporate performance. CEB equips leaders at more than 10,000 companies with the intelligence to effectively manage talent, customers, and operations. CEB is a trusted partner to 90% of the Fortune 500, nearly 75% of the Dow Jones Asian Titans, and more than 85% of the FTSE 100. More at cebglobal.com

Demand Generation Team Leader

Job Summary

We're looking for an email marketing Team Leader to build digital marketing programs to increase user engagement and revenue across our products & services. The email marketing manager will be responsible for developing marketing strategy in collaboration with other channel owners, building and executing campaigns on our marketing automation platforms, and measuring success through rigorous data analysis.

This position will lead the team of 14 in Gurgaon & the individual must enable productive and collaborative team culture to ensure effective and efficient e-mail operations.

Specific duties include but are not limited to: email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication, conceiving and implementing A-B tests, and enable effective search engine marketing for prospect websites. This position will have the opportunity to develop business skills and acquire a broad understanding of CEB with growth opportunities in digital marketing.

Key Responsibilities:

● Manage deployment of outbound communications to drive web traffic, increase repeat web visitors and improve service consumption.

  • Managing the companies email campaigns and communicating company brands through email marketing.
  • Analysis of current email marketing campaigns and making recommendations for improvement.
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
  • Carrying out segmentation of the database and implementing remarketing strategies.
  • A/B Testing on various email campaigns to establish the most effective.
  • MVT Testing on email marketing campaigns.
  • Tracking and reporting on email campaigns in order to guide improvements.
  • Reporting to the marketing director on sales revenues generated through email marketing campaigns.
  • Ensuring all email campaigns comply with current email best practice in the industry.

● Identify opportunities to leverage functionality in Salesforce and Eloqua 10 to improve information capture, data hygiene, segmentation and targeting capabilities.

● Help maintain the communications calendar to ensure right balance of outreach and timely completion of material.

● Log and track e-mail-related data and information to enable transparent flow of information.

● Identify process improvements and automation opportunities; propose enhancements to line manager and Channel Marketing and Product Marketing stakeholders. Oversee execution of approved process improvements.

● Produce continuous documentation and deliver end-user training for Digital Marketing platforms, systems, and processes

  • Help identify, design and implement new digital marketing / marketing technology tools and opportunities.
  • Support the delivery of ROI-based insights to optimize marketing resource allocation.
  • Manage team to clear set of objectives, supporting their planning and execution of tasks and initiatives in line with clear expectations around delivery timelines and quality.
  • Coordinate data and reporting streams across CEB business units and varied systems to deliver integrated performance dashboards.
  • Perform quality control on all data and analytic outputs, including digital, email, and demand gen dashboards.
  • Create reports and dashboards on email and web product performance. Identify opportunities for improvement based on this performance.

Qualifications and Requirements

  • Bachelors/Master's degree in Marketing
  • 9-10 years of related B2B work experience, preferably in marketing, sales, or sales operations
  • Advanced Microsoft Office skills, in particular Microsoft Excel
  • Good Excel skills and ability to work with Formulas and formatting in excel
  • Good Excel skills and ability to work with Formulas and formatting in excel
  • Experience designing and implementing A/B and multivariate tests
  • Experience building, growing, and optimizing customer engagement programs in a fast-paced B2C or B2B company
  • Proficiency with email tools, CRMs (e.g., Salesforce), and marketing automation tools (e.g., Eloqua)
  • Strong HTML Skills
  • Excellent oral and written communication skills
  • Strong attention to detail
  • Exceptional client service ethic
  • Strong work ethic and willingness to take ownership for wide-ranging responsibilities
  • Superior problem solving ability and ability to think "outside the box."
  • Ability to form and test hypotheses with available data
  • Tolerance for ambiguity and self-driven to operate in an entrepreneurial setting
  • Proven ability of managing tasks from beginning to end with strict adherence to deadlines

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