Senior Analyst, Marketing Analytics and Consumer Insights

About Us:

CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.

Description:

Data plays a central role at CBS Interactive. Our Business Intelligence team is a crucial part of driving business, product, and marketing decisions by providing rich data, strategic insights and analytical products. We are expanding our team and are looking for a Senior Analyst who thrives in a fast-paced, and collaborative environment, and who is energized by using data to optimize and grow the world’s #1 broadcast network online (CBS.com and CBS All Access). We are looking for an exceptional addition to our Business Intelligence team supporting our distribution and marketing group in New York.

The perfect fit for this role will be able to develop data-driven analysis for key marketing initiatives while covering the whole process of data mining, deep dive analysis, recommendation development and presentation to internal audiences. We are looking for a data-curious, passionate and a good communicator, who is smart, flexible and produces exceptionally high quality work. The ideal candidate has a track record of marketing analytics covering attribution modeling, cohort and churn analysis, development of retention curves and life-cycle reports, evaluation of conversion rates and tracking of customer acquisition initiatives.

Responsibilities:

Formulate and perform in-depth statistical methodologies, quantitative analyses, data mining, mathematical modeling, experimentation (A/B and multivariate tests), optimization and predictive analytics to help deepen understanding of our marketing initiatives across all channels and business models

Leverage that data to grow marketing ROI, assess acquisition and campaign effectiveness, develop customized marketing and advertising experiences, increase customer retention and calculate customer lifetime value

Effectively communicate and ‘translate’ quantitative findings into actionable recommendations for senior executives and marketing team members

Build, improve, and maintain reports, dashboards, and tracking metrics to monitor the performance of our initiatives

Manage development of data resources, gather requirements, organize sources, and support campaign launches

Contribute to the enhancement of the overall Business Intelligence team by participating in group events, developing and sharing knowledge, and helping to cultivate a continuous learning and supportive esprit-de-corps

Qualifications:

Minimum Bachelor’s degree (Master’s preferred) in Math, Statistics, Economics, Engineering, Computer Science, Physics, or equivalent quantitative field

3+ years of relevant working experience in a similar role, preferably for an online entertainment media property, digital marketing organization or attribution vendor

Proficient in advanced SQL coding across various databases and experienced in querying large, complex, and raw data sets in Teradata, Hadoop (or similar environments)

Proficient with analytical tools supporting data analysis, reporting, and visualization (R, Adobe, Tableau, Excel)

Expert users of web analytics (Adobe, Google Analytics) and 3rd party syndicated audience measurement services (comScore, Nielsen)

A scripting language, e.g. Python, Java a plus

Experience in web/video analytics and subscription services is a plus

Strong detail-orientation with a penchant for data accuracy

Proven ability to learn quickly, work independently, and adapt to change in a fast-paced environment

Exemplary relationship builder who is consultative in nature and able to quickly form partnerships with colleagues and customers

Must successfully pass a background check

In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.

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EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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