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CBS News is seeking an experienced newsletter editor to kick-start its suite of editorial email newsletters.
Reporting to the Senior Director of Growth & Engagement, the Newsletters Editor will also work with our marketing team to build out a select number of daily email newsletters targeting highly engaged audience segments, and a group of weekly emails.
- You'll work with vertical editors to build out a small number of key daily & weekly email newsletters and coach them on content and tone
- You'll actively edit the key daily and weekly editors and guide others on less frequent emails promoting special content and/or events
- You'll collaborate with the marketing and product teams to understand our existing email newsletter subscriber base and how we can best serve active users and reactivate dormant users
- You'll take initiative and devise plans for optimization based on multivariate testing of all aspects of newsletters
- You'll report regularly on the performance of newsletters, tests and work with the SDGE, marketing team and others to reevaluate efforts
- You'll work with the Push & Mobile editor to ensure that push and newsletter campaigns are in sync
- You'll seek new ways to drive to our video and audio content and identify sponsorship opportunities for email
- You'll be a key stakeholder for evaluation and implementation of all tools related to newsletters, working with the product & engineering teams
What you bring to the team:
You have -
- You have superb general news judgment, coming from journalism as a reporter or editor
- 2+ years experience managing email newsletters, preferably in a news media environment
- You have demonstrated an ability to grow audiences via email
- You are comfortable with email delivery platforms like Exact Target, Mailchimp, etc
- You have experience with multivariate testing and analytics
- You like to experiment with formats, tone and technology
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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