Marketing Manager, Operations

Ref#: 27241

CBS Business Unit: CBS Interactive

Job Type: Full-Time Staff

About Us:

CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.


We are searching for an experienced marketing operations professional to support the marketing team responsible for growing the audience for portfolio of existing and new paid digital products across the Entertainment, Sports and News Business Unit (, CBS Sports and CBS News). We're looking for someone who has strong attention to detail, problem solving and project management skills. Ability to think strategically as well as roll up sleeves to manage execution.

The Operations Manager will focus on the operational execution of digital marketing campaigns supporting audience development , customer acquisition and retention efforts. This individual will work closely cross functional groups throughout the organization to manage the operations of marketing focused on acquiring, retaining and winning back subscribers. The Marketing Operations manager will wear many hats as project manager, account manager, project consultant, and process analysts, focused on operational excellence. He/she must have prior experience with direct marketing, digital marketing, and technical concepts, and have the capacity to quickly learn what they do not know.

The successful candidate will excel at managing cross-team communications and processes to deliver measurable and error-free campaigns and projects on time. He or she will build best-practice processes that strike a balance between flexibility and efficiency.

This individual will manage team of 3, executing all email, on-device and on-site marketing campaigns. Reports to Senior Director, Partnerships & Operations.

Primary Responsibilities:

Devise and recommend the operational strategy for marketing programs and campaigns to optimize effectiveness.

Manage the execution, including meticulous QA, of the programs and campaigns, recommending changes in strategy where appropriate. Determine how best to achieve desired targeting. Use campaign management application to create codes and metadata for performance tracking and design segmentation. Work with IT as necessary to establish new targeting criteria.

Oversee all Email operations, partnering with ESP and live content vendors to flawless execute campaigns and ensure we leverage data to build most relevant customer journey.

Provide strategic operational recommendation to marketing managers; translate business strategy and requirements into operational requirements; map dependencies to other areas of the business, and when required, create specification documents for IT development and/or external vendors.

Partner with marketing managers at campaign conceptualization to map the full campaign lifecycle and requirements, including: milestones and timing, success criteria, reporting requirements, channels, segmentation, etc.

Interview, evaluate, recommend and manage vendors as needed. Manage relationships and deliverables with vendors ensuring compliance. Provide input or in-house solutions managed by IT.

Manage cross-functional communication and workflow between internal teams, partners and vendors to execute projects accurately and on-time.

Continuously analyze the current processes and optimize accordingly to improve productivity.


Strong project management skills with 3-5 years' experience managing marketing related projects.

Experience managing relationships with internal and external clients as an account or client services manager.

Demonstrated ability to drive process improvement and excel in managing and executing in an operational environment.

Ability to work under firm deadlines and within a rapidly changing environment.

Strong interpersonal, communication and leadership skills.

Ability to prioritize and manage multiple concurrent projects.

Must be a self-motivated thought-leader with a can-do attitude who can organize their work, innovate and problem-solve.

Previous experience with subscription marketing and contact centers a plus.

Experience with email, specifically email deployment process is required; web, and mobile marketing experience is a strong plus.

Strong management and negotiating skills.

General knowledge of HTML, web page creation, web analytics and databases required. Working knowledge of testing tools, campaign management tools, Business Objects, and Oracle SQL preferred.

Bachelor's degree.

Must successfully pass a background check.

In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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