CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.
About the team: We are the Central Audience Development and Acquisition (CADA) team. We work closely with the teams at CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, and TVGuide.com to promote and amplify the very best content and products of what CBSi produces every day.
About the role: As a Marketing Manager, you will help manage growth and acquisition campaigns that focus on acquisition metrics such as conversions rates, cost per acquisition (CPA) and return on ad spend (ROAS). The ideal candidate understands how to derive ROAS and can prove it by demonstrating an understanding and application of online direct response marketing and optimization techniques. In this role, you will work closely with the CADA team and business unit colleagues to manage acquisition marketing campaigns, with specific focus on mobile, social and/or display channels. This will be a fun and fast paced role so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.
Manage the day-to-day of online direct response and acquisition campaigns so that they meet the target KPIs
Adjust and optimize marketing campaigns and plans to meet changing markets and competitive conditions in order to hit ROAS targets
Demonstrate strong analytical skills in measuring and reporting on marketing programs and KPIs
Develop and implement structured media plans that will deliver against advertising goals and budgets
Evaluate, recommend, and manage ongoing relationships with media partners and vendors
Collaborate with multiple departments to communicate campaign progress and updates
Develop pro-active ideas and solutions to meet business objectives
Attend team meetings and department calls
Monitor activities of competitors and provide industry trends and learnings
Execute special projects as needed
At least 5+ years of online media/marketing experience, preferably with experience in running paid acquisition campaigns such as: direct online display, RTB display, mobile marketing, affiliate marketing, paid social or search
Strong understanding of marketing key performance indicators (KPIs) and how it pertains to the success of marketing activities.
Excels in a dynamic, data-driven, metrics oriented environment
Quick to learn new topics and demonstrates ability to work in a fast paced and evolving environment
Self-motivated and able to work independently with regular check-ins and supervision from department leaders
Exceptional communicator (written and oral) with the ability to build positive relationships
High energy, low ego. Works with colleagues and peers in a professional and collaborative style
Agency account or client experience a plus
High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents.
Proficiency with 3rd party measurement tools: Nielsen or comScore
Experience using any of the following marketing tech platforms such as: Omniture, Google Analytics, Kenshoo, DFA, Conversant, HasOffers/Tune, Kochava, Nanigans, or Power Editor
Must successfully pass a background check
In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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