Director, Integrated Marketing - CBS Sports Digital
CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.
CBS Sports Digital, the fastest-growing Top 10 sports property, is seeking a Director to join the Integrated Marketing (i.e. Sales Marketing) team in New York. CBS Sports Digital sits at the intersection of three powerful brands:
CBS – #1 most watched network
CBS Interactive – #1 premium content producer on the web
CBS Sports – #1 in the biggest sports and events (NFL, SEC Football, College Basketball/March Madness, The Masters/PGA Tour, Fantasy Sports and Games)
The Director’s main areas of responsibility include:
Multimedia/Multi-Platform: Advance collaborative efforts around sports initiatives across the company with the goal of driving ad revenue for CBS. This involves working with CBS Sports Broadcast/Cable, other brands within CBS Interactive, Showtime/Showtime Sports, CBS Local, etc., to create compelling, multi-platform advertising solutions.
Social: Working closely with our Social team, the Director will identify ways to leverage social platforms and social reach to the benefit of our advertising clients. Through strategic thinking and efforts, the Director will help us stay at the forefront of social monetization.
Official Athletic Sites & MaxPreps: Cultivate the strategy that drives revenue for two important areas within CBS Sports Digital: the CBS Sports College Network (100+ official college athletic sites) and MaxPreps.com (leading high school sports site).
The Director should have a proven track record of working hand-in-hand with sales and content/production to develop best-in-class marketing solutions. Must-have traits and skills for the ideal candidate:
A great communicator and highly skilled relationship builder across a variety of personalities
Expert at multi-tasking
Extremely detail-oriented and organized
A creative thinker – understands clients and can uncover revenue opportunities
Other specific responsibilities:
Expertly represent Integrated Marketing in high level client and agency meetings, with the ability to think quickly and creatively while not over-promising
Join senior staff meetings with Sales Mgmt, the Sports GM, Product leads and Editorial leads
Manage and mentor 2 direct reports
College degree and minimum of 8 years related experience
Strong digital/social background with at least some television knowledge
Must successfully pass a background check
In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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