Email Marketing Manager

As the Email Marketing Manager you will play a lead role in evolving and expanding CarGurus’ communication strategy to increase repeat traffic and long term customer engagement. The successful candidate will be customer-focused almost to a fault, with a passion for bringing together insights, creativity and innovation to make the CarGurus user experience more “sticky” and valuable for consumers.

Responsibilities:

  • Provide thought leadership to optimize and expand CarGurus' email marketing programs with an eye towards increasing activation, engagement and conversion volume from our subscribers.
  • Optimize existing customer communications and conceptualize, test and optimize new programs to better engage our customers and to introduce and drive engagement with new site features as they are developed.
  • Partner actively with our product and engineering team to increase subscriber acquisition and to test, measure and optimize new retention-focused email marketing efforts
  • Build programs to increase the percentage of visitors who participate in the CarGurus community by contributing user-generated content.
  • Work cross-functionally to create or package highly compelling data, editorial content or offers to deepen CarGurus’ relationship with consumers.
  • Contribute significantly to making CarGurus the brand of choice for consumers’ car shopping needs, driving measurable growth in repeat traffic to the site.
  • Develop, monitor and optimize Customer Retention KPIs
  • Play a leadership role in evolving our email marketing capabilities and making buy vs build trade offs to gain desired functionality

 Requirements:

  • 5+ years of comparable marketing management experience.
  • Strong familiarity with email marketing best practices.
  • Superior analytic skills and expertise in using data to identify opportunities and measure the success of your programs.
  • Customer-first mindset – you’re always looking for creative and innovative ways to make the experience better, easier, and more rewarding for consumers.
  • Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise.
  • Experience with in-house and/or third party email marketing platforms; experience defining requirements and choosing/implementing a platform preferred
  • Must be a strong team player that works well in collaborative situations and is comfortable working closely with/through engineering.
  • Excellent communication and interpersonal skills.
  • Prior experience in a fast-paced, results-driven environment.
  • BS/BA from a top school required; MBA a plus.

Meet Some of Cargurus's Employees

Kyle L.

VP Of Dealer/OEM Solutions

Kyle manages display ad revenue, sales and billing operations, dealer features, and inventory systems. In every aspect of his job, the core is collecting data to guide CarGurus in the right direction.

Mike C.

Director of Dealer Relations

As Director of Dealer Relations, Mike helms the team that grows CarGurus’ customer base, while driving revenue growth, mitigating churn and revenue compression, and ensuring customer satisfaction.


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