New Customer Onboarding-Principal Associate-Marketing

1750 Tysons (12023), United States of America, McLean, Virginia

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

New Customer Onboarding-Principal Associate-Marketing

Job Summary:

Are you obsessed with the customer and creating new and differentiated experiences to deliver on customer need? Are you a passionate marketer and strategist who advocates for the customer in everything you do? Do you have a track record of successfully navigating white space, building customer experiences and journeys and partnering with cross functional teams to bring your vision to life? If you're a well-rounded marketer, thoughtful strategist, analytically rigorous and highly collaborative you may be the perfect match for our Customer Engagement- New Customer Onboarding, Principal Marketing Associate position.

Working at Capital One:

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

This is an exciting time to join our team. Capital One is poised for breakout success in the coming years. We're making significant investments in technology, digital marketing and product enhancements with a renewed emphasis on establishing lifelong Customer relationships across a broad range of financial products. Join a company recognized by Fortune Magazine as one of the "100 Best Companies to Work For." You will work in a fast paced work environment with the ability to meet deadlines and deliver with work flexibility as business needs require.

Customer Engagement- New Customer Onboarding, Principal Marketing Associate

This role will develop marketing strategies to create an experience that welcomes new customers, drives engagement with our digital features, and ensures customers are set for success during the first few months after opening a Capital One account. This will entail identifying customer segments to prioritize, understanding their unique needs and motivations, and crafting a journey that helps drive each segment to be actively engaged in their new relationship with us. We strive to make customers self sufficient, reduce financial anxiety and help them feel in control of their finances with the goal of transforming new customers into brand advocates.

On any given day in the Bank you'll be:

  • Empowered. You'll own success and opportunities to drive engagement amongst new customers
  • Learning constantly. You'll constantly be understanding our customers, their needs and aspirations and finding new ways to serve them
  • Innovating relentlessly. Pushing big change by starting small, testing, and learning your way to something new to deliver customer and business results
  • Sharing openly. Telling stories that change the way people think about driving customer engagement and what success looks like
  • Constantly connecting. Partnering with groups across COF to bring our vision to life- including Digital Product, Financial Product and Marketing Technology teams.
  • Succeeding strategically. Solving the right problem, and holding on the wrong one. Getting big by starting small
  • Prioritizing Relentlessly. Able to leverage data and analysis to identify the biggest opportunities that will drive biggest impact


Here is what you will bring to the table:
  • Strategic Firepower. You're able to understand the why. You're able to identify the biggest opportunities. You're able to understand the customer need. And you're able to connect all the dots to sell a vision and create a plan of attack that allows for MVP launch with an eye towards long term success
  • Do-er. You have a bias toward action, you try things, and sometimes you fail. You can get around roadblocks and stay focused on your goals.
  • Marketing Chops: you understand the world of marketing- you have experience bringing together integrated marketing plans across multiple platforms- from customer email marketing to developing PR strategies and everything in between!
  • Communicator. You can communicate complex ideas clearly, your team knows their priorities, why they're doing what they're doing and when. Leadership is bought in on your vision and strategy. Maybe you're an introvert, or maybe you're an extrovert, but nobody accuses you of not being able to sell a vision.
  • Results driven. You understand what success looks like, you have a roadmap to realize it and you know how to measure it.
  • Analytically Rigorous. You understand the analysis that needs to be done to understand the customer or business problem. You ground all work in insights- analytical and customer driven. You are proficient at analyzing and testing and learning your way to the solution.


Basic Qualifications:
  • Bachelor's degree
  • At least 3 or more years' experience in developing marketing plans across multiple channels and platforms
  • At least 1 or more years of experience working with Digital Product Managers
  • At least 2 or more years of experience working in technology
  • At least 2 or more years experience working with agency partners to deliver on your vision and strategy


Preferred Qualifications:
  • MBA
  • Experience working with marketing technology and Sales Force Marketing Cloud
  • Proficient in Microsoft Office (specifically Outlook, Word, Excel, and PowerPoint)
  • Ability to work on multiple projects simultaneously and effectively juggle different demands and business partners
  • Ability to effectively prioritize across multiple projects, manage multiple tasks and meet deadlines
  • Excellent written/oral communication and presentation skills
  • Relationship management skills, including with vendors/suppliers and a range of internal stakeholders
  • Ability to navigate organization and bring partners and team players on the journey with you
  • Must be willing to be hands-on and ready to roll up sleeves in order to get things done
  • Ability to thrive in an ever-changing environment
  • Resourceful, innovative creative thinker and team player


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


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