Integrated Marketing Strategist, Manager (Small Business Card)

McLean 2 (19052), United States of America, McLean, Virginia

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Integrated Marketing Strategist, Manager (Small Business Card)

The Role

The Small Business Card Brand Marketing team is a passionate and entrepreneurial team of brand strategists, marketers and experience designers focused on launching breakthrough products and experiences for small business owners.

We are looking for an Integrated Marketing Strategist to join a new team focused on planning the overall marketing and media strategy for our brand and flagship products. This role will lead integrated marketing strategies that will flex muscles of traditional brand strategy, channel marketing, content development, experiential marketing and influencer-based executions.

Our Ideal Teammate

  • A storyteller at heart who thrives on making human-to-human connections based on shared values
  • Obsessive about prospect and customer journeys and understanding the needs and behaviors that influence those journeys
  • An integrated strategist - we would love to bring someone on to the team that has previous experience
  • Experience leading marketing and brand strategy efforts in large organizations
  • Direct channel strategy experience - specifically in digital, social and mass reaching channels like TV, print and audio.
  • Passionate about partnering with and building high-performing teams and creating new ways of working
  • Loves to think big and bold, but also like to roll up your sleeves and get hands-on with your team and work
  • Self-motivated and creative thinker who appreciates diverse perspectives
  • Strategic marketer who's inspired by the idea of driving change
  • Resourceful problem solver who's focused on delivering stellar results
  • Positive, inclusive and collaborative partner and teammate
  • Adaptable individual who's comfortable managing multiple projects with cross-functional teams
  • Passionate for building the "new new" - you don't need the solution handed to you, you thrive on understanding the problem statement and coming up with new approaches to tackle that problem
  • An analytically-minded brand strategist - we love data and we love analytics at Capital One. You must be able to lead and influence both through creative and analytical exercises
  • Excels in fast-paced, entrepreneurial environment with a bias for action. Embraces day-to-day flex between strategic thinking and hands-on execution
  • Highly collaborative with demonstrated experience leading cross-functional teams effectively

What you'll do:
  • Partner with brand/product strategists
  • Own and lead the annual campaign planning and strategy for the SBC brand and/or flagship product
  • Partner with brand analytics team to establish clear KPIs for the campaign and own management of collecting results from channel strategists and analyzing it holistically.
  • In partnership with the creative director, develop campaign playbooks that provides guidance to channel strategists on creative and messaging strategy.
  • Ensure we have a holistic view of annual marketing/campaign plan
  • Communicate up/down/across the organization to ensure transparency, alignment, and advocacy of marketing strategy and plan

Basic Qualifications
  • Bachelor's Degree or military experience
  • At least 5 years of marketing experience
  • At least 3 years leading integrated marketing campaigns

Preferred Qualifications
  • 5+ years of experience at a national brand or advertising agency
  • Bachelors Degree in Marketing, Advertising, Communication
  • MBA, Marketing Specialty
  • 5+ years leading large-scale integrated marketing campaigns

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


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