Director, Small Business Card Digital Storefront

McLean 1 (19050), United States of America, McLean, Virginia

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Director, Small Business Card Digital Storefront

The Responsibilities

  • Lead and develop future leaders within your direct team of marketing analysts and product managers
  • Significantly advance our understanding of business owner shopping and product selection processes through primary research and in market testing
  • Re-architect our acquisitions digital experience inclusive of our web shopping experience, digital product display case, and application experience in order to:
    • Drive throughput and conversion in a well managed way consistent with a well regulated industry
    • Apply behavioral economic principles in our product presentation to optimize selection and interactions within our product suite.
    • Apply first party and third-party data to customize experiences for first time and repeat visitor
    • Deeply understand the financial performance and credit worthiness of the populations we attract in our marketing funnel
    • Enable continuous testing within our storefront
  • Partner with the leaders of the marketing team to deliver our brand through a compelling, consistent and resonate experience across our small business touchpoints.
  • Educate the Small Business director + leadership team on the role of marketing and the possibilities created by the intersection of data and marketing strategy, particularly in a digital context
  • Cultivating an agile and results-driven culture in which innovation and excellence are expected
  • Partner closely with US, Canadian, and UK leaders across our bank and card segments to promote joint technology solutions and share learnings

Basic Qualifications
  • Bachelor's Degree
  • At least 7 years experience in analytics-based decision making and problem solving, including valuations and modeling experience.
  • At least 7 years experience in planning, execution, and analysis of marketing programs
  • At least 7 years experience in leading cross-functional teams
  • At least 5 years experience in digital marketing
  • At least 3 years experience evaluating and integrating marketing technology

Preferred Qualifications
  • Master's degree
  • 5+ years of B2B experience in product, sales, or marketing
  • 5+ years of direct P&L management
  • 3+ years operating in an Agile environment

Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

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