Business Analysis Manager - Marketing Attribution & Cross-Channel Analytics

1750 Tysons (12023), United States of America, McLean, Virginia

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Business Analysis Manager - Marketing Attribution & Cross-Channel Analytics

As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibilities, promotes continuous learning, and rewards innovation.

The Marketing Investment Decisions And analyticS (MIDAS) team is looking for a talented analyst to own the multi-touch attribution strategy - a critical capability to understand which strategies are ROI+ and will propel step-change growth for the Bank.This role will work with internal and external partners to build attribution solutions, own interpretation of results, and ultimately uncover actionable insights that boost the effectiveness of our marketing investments. This includes pairing attribution insights with additional capabilities (like a DMP) to drive key cross-channel insights aligned to the Bank's future-state of personalized, omni-channel marketing.

Are you interested in leveraging data and modeling to identify optimal channel strategies (from owned channels like the website, to digital, social media, email and direct mail)? Do you geek out using data to relentlessly pursue hypotheses until the case is solved? If so, read on!

The Consumer Bank is on an audacious blitz to grow our customers and deposits via compelling new products, competitive pricing, and groundbreaking marketing built on cutting-edge marketing capabilities. Newcomers to the Bank will find a young, pulled-up-by-the-bootstraps, hungry organization looking to expand rapidly, build national-scale, and frankly shock the industry. Roles tend to be broad in scope and responsibility, and this opportunity is that on steroids. If you'd like to be in an ultimate real-life classroom, this is the place and we'd love to hear from you!

Specific responsibilities include, but are not limited to:

- Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands

- Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One

- Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies

- Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently

- Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

Successful candidates will exhibit the following:

- Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous marketing analytics.

- Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business

- Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results

- Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

- Clear results orientation: display an intense focus on achieving both short and long term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment

- Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus

Basic Qualifications:
Bachelor's Degree
- At least 2 years of experience in analysis

Preferred Qualifications:
Master's Degree

- 5+ years of experience in analysis
- 2+ years of experience in financial services
- 1+ year of experience in consulting
- 2+ years of experience in people management

Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

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