Marketing and Product Strategy Intern

Department: Marketing Product and Strategy
Duration of Internship: Spring 2019 (Jan 22 nd - April 26 th )

Description of Intern's role for the department:
Work with our collaborative, growing, fast paced and innovative team within Caesars Entertainment that has taken on the task of digitally transforming Caesars Entertainment's marketing capabilities.

Specific goals and objectives:

    To be set once intern starts

What specific knowledge, skills, or techniques will be learned? How, specifically, will these knowledge, skills or techniques be taught?
    Gain understanding on how the agile methodology is used at Caesars to develop and enhance our marketing products Use surveys and interviews to compile end user feedback that the team can then use to make enhancements to current systems Learn about Caesars instance of Salesforce and how it is being used by marketing employees Experience a launch of a new technology, helping to create documentation and pre-launch communications Understand how the team prioritizes to meet business needs Shadow employees within the product team that cover a variety of areas including the user interface, the back-end data, and innovation Participate in the facilitation of workshops designed to help inform our product's future state Observe how the team uses guided sandboxes to test proof of concepts

How will this internship benefit the Intern's academic career? (Example: Hands on experience will help them do better in class; most students do internships for college credit; etc.)
    Learn new skills and add to your knowledge base while gaining confidence in your current abilities Opportunity to practice communication and teamwork skills Gain industry knowledge first hand from our organization and professionals Apply ideas learned in school to provide a bridge between school and the professional world Achieve a sense of accomplishment by contributing to an organization Meet new people and practice networking skills while establishing a network of professional contacts, mentors, and references Chance to get advice on the next steps to take on your career path

Methods of Supervision:
    Supervisor: Manager, Marketing and Product Strategy
      Designated mentor Also set up buddy that can help daily

Methods of Performance Evaluation:
Participate in end user demo showing work that was built over the course of the internship

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