o [Analysis] Develop Customer and Offer Analysis for senior team. Partner with them to evaluate and draw conclusions from results of all direct marketing offers and programs focusing on changes in customer behavior. Regularly synthesize large amounts of data into actionable recommendations and presentations for management review
o [Ad-hoc] Support all ad-hoc requests as they are required, ensure in each case that the business question is being answered instead of data just being provided.
o [Prioritization] Allocate time and prioritize projects to balance the support of broad initiatives, recurrent reporting and proactive analysis with the direct requests of your pod marketing team.
o [Recurring Reporting] Process and distribute recurring reports that evaluate marketing program effectiveness and consumer trends that leverage available standard tools. Partner with team to provide interpretation/translation to provide effective recommendations to loyalty marketing leaders
o [Accuracy] Check that all analysis and builds with team before information is passed on to the Pod Decision Support Leader.
o Bachelor's degree required (math, science, or business major preferred); graduate degree in business is a plus
o Strong analytical skills required, including (but not exclusive to) financial modeling, operation reviews, statistical analytics, forecasting techniques, marketing studies, optimization analytics, etc.
o Must be technically skilled and have experience using data analysis tools including MS Office products. Strong Excel and PowerPoint skills a plus
o Experience with analytic tools/software and some hands-on database experience strongly preferred
o Must be able to quickly learn relevant industry database applications and software.
o Previous analytical experience in planning, finance, and/or database development environment preferred
o Demonstrated strength in written and verbal communication, adjusting message to audience and succinctly summarizing complex concepts
o Strong interest in a career in marketing driven by analytics
o Willingness to be very hands on and ability to deal with large sets of data
o A team player with strong interpersonal skills
o Must be capable of adapting to a fluid environment
o No casino experience is required
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Entertainment reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Entertainment's employment process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended. Caesars Entertainment Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
Meet Some of Caesars Entertainment's Employees
Director of Marketing Reinvestment
Katy partners with Caesars Entertainment’s Direct Mail and Email Marketing Team, Analysts, and Events Department to create awesome offers and customer participation programs for the Las Vegas region.
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