Manager, Brand Alliances (Media Sales/ Sponsorship) - Las Vegas
Caesars Entertainment is seeking a Manager level entertainment executive reporting to the Vice President, Brand Alliances. Candidate must have a high degree of knowledge of corporate brands and relationships with advertisers regionally and nationwide. Must possess established sales experience in the area of new business development, including but not limited to digital media/traditional media, sponsorship, special events, experiential marketing programs and other forms of new business development.
Willingness to be aggressive, and must possess ability to build advertiser base and sell a wide bandwidth of opportunity to advertisers in a competitive environment. Expertise in selling advertiser solutions, ability to work cross-departmentally, manage contract negotiation, legal and accounting, internal and external buy, and knowledge of media ROI.
KEY JOB FUNCTIONS:
Support Vice President and Director of Brand Alliances in company-wide revenue driving strategy and outreach of 3rd party advertiser and brand programs.
Generate new business through creative ad sales, custom programs, digital marketing, events and experiential programs
Sponsorship sales background a must
Ability to interface with multiple internal departments across the company portfolio and in an outside sales support capacity
Conduct landscape analysis of brand opportunities and engage in upfront research, packaging and pricing to secure new business with 3rd party brands
Develop business case and relevant success metrics, project financial impact and prioritize.
Leverage existing relationships and develop new ones with highest value potential/existing partners.
Work against financial goals with explicit accountability to reach revenue targets.
Negotiate aggressively and effectively to maximize value captured for CET
Select and manage verticals of 3rd party sponsorship sales opportunities as defined and changing as the market bears
Support Vice President and team in development and refinement of sales materials and drive highest-profile sales calls.
Ensure compliance of elements of sponsorship deals
A minimum of 3 – 5 years of experience in a sales environment and/or new business development department and/or function
Media sales background preferred but not required
College Graduate required
Understanding of and preferred experience in at least two areas of specialty related to sponsorship: PR, social media, traditional media sales, digital media sales, experiential marketing, sponsorship
Quantifiable sales track record to share
Knowledge of all necessary Office related software programs and ability to learn new systems as related to CET
Ability to travel
Must have own reliable transportation
Must be willing to think like an entrepreneur inside a major corporation
Must have schedule flexibility and be willing to put in long hours
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Entertainment reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Entertainment's employment process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended. Caesars Entertainment Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.
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