Email Marketing Specialist

Email Marketing Specialist

At Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communities for three decades.

Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

Responsibilities:

The Bozzuto Group is seeking an Email Marketing Specialist to be responsible for the email campaigns created at the corporate office for all divisions. The incumbent will be the lead adviser and subject matter expert for all campaigns that have an email marketing component and create them with an eye for detail and a goal of perfection. The Email Marketing Specialist should be able to create excitement and use action oriented language to motivate our email audience.

As an Email Marketing Specialist, your primary responsibilities include:

  • Plan and execute co-labeled partner campaigns
  • Manage all email marketing initiatives at Bozzuto to drive company growth and retention
  • Work closely with Creative, Marketing Marketers, Sales and Corporate Marketing to build campaign strategy and execute sends
  • Manage email calendar, roadmap and optimizing user experience
  • Setup and deploy complex programs within our marketing automation platform (automated and single-batch) to engage new prospects and existing customers
  • Build and actively manage email lists
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
  • Improve structures and process to help scale email marketing
  • Ensure emails are optimized for both web and mobile
  • Maintain and update email standards documentation
  • Monitor email trends and make recommendations for keeping Bozzuto emails in alignment with email best practices
  • Work with PR, Marketing and C level executives to deploy corporate e-mail campaigns
  • Create email lead generation campaigns
  • Ensure emails meet standards of deliverability
  • Provide reporting and guidance on best practices for increasing email performance

What You Bring to Us:

  • BA/BS in Communications or related field
  • 3 to 5 years experience in marketing specialty email
  • Hands-on experience with email marketing platforms like constant contact or mail chimp
  • Intermediate design skills with knowledge of html, css, responsive, Photoshop, InDesign
  • Knowledge of A/B testing, writing and testing email subject lines
  • Familiarity with email analytics
  • Knowledge of online software platforms
  • Strong administrative and project management skills
  • Ability to work in a collaborative team landscape
  • Track record of successfully meeting deadlines
  • Excellent planning and organizational skills

Meet Some of Bozzuto's Employees

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