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Bozzuto

Acquisition Marketing Coordinator

Greenbelt, MD

At Bozzuto, it's all about experience. Whether it's the experience you bring, gain, or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion, and the pursuit of perfection, we've been creating inspiring, engaging, and vibrant communities for three decades.

Why do we do it? Because home is where aspirations are pursued, and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.
Primary Responsibilities:

Bozzuto is seeking a driven Acquisition Marketing Coordinator to join the team to support digital advertising partnerships and will work closely with our agency partners to launch, monitor, and optimize lead acquisition campaigns for the Bozzuto Management Company (BMC) portfolio. The ideal candidate is an organized self-starter and team player, with experience managing paid campaigns through an analytical lens and loves problem solving, knows when to ask questions and is eager to help our team maintain the Bozzuto brand and the integrity of our processes.

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Key Responsibilities:
  • Support the new paid advertising campaign launch process for all new properties, which includes ensuring that all listings and advertising campaigns are set up consistently and according to Bozzuto standards.
  • Monitor external Internet Listings Service (ILS) platforms to ensure upgrades, enhancements or other changes are noted, in compliance with the feed, and a consistent level of performance is maintained across properties.
  • Assist in managing social media and ILS related helpdesk tickets and provide support and troubleshooting assistance, as needed.
  • Support the Director of Acquisition Marketing in external vendor meetings, management of pilots, vetting recommended optimizations and fulfill project management duties for related projects. .
  • Assist the Director of Acquisition Marketing with the set up and maintenance of ongoing paid campaigns alongside agency partners.
  • Assist in maintaining and improving compliance for lead tracking standards across all digital advertising in collaboration with the data analytics team.
  • Monitor external vendor reporting for trends and to ensure lead source tracking standards follow Bozzuto standards.
  • Assist with lead generation assessments for performance and brand marketing team members.
  • Collaborate with marketing teams and agency partners to provide training and support on marketing systems, processes, lead gen strategies, and best practices.
What You Bring to Us:
  • Preference is for candidate to work a hybrid schedule out of Bozzuto's Greenbelt, MD HQ but we are open to those located outside area and will permit telework for this role.
  • BA/BS degree required.
  • Familiarity and working knowledge of the latest digital marketing platforms to include Google Ads Manager, Google Analytics, and Facebook Business Manager.
  • 1+ years of campaign management and lead generation strategy experience or equivalent time spent in an entry level digital marketing role.
  • Strong sense of responsibility for delivering results, making sure requests are addressed and resolved with urgency.
  • Ability to prioritize work in a fast-paced environment and meet deadlines for varying stakeholders.
  • Previous marketing experience in the real estate or multifamily industry preferred.
  • Strong business writing, relationship-building and verbal communication skills.
  • Aptitude for critical thinking and problem solving along with strong attention to details.
  • Ability to work closely and collaboratively with others as well as independently and self-motivate in a hybrid work environment.
  • Knowledge of property management industry and industry systems is preferred but not required.
  • Proficiency with Microsoft Office Suite required.
  • Knowledge of YardiOne products, Hy.Ly., WordPress, Basecamp, Entrata, Onesite, and Knock is a plus
What We Bring You:
At the core of our business is the talent on our teams, and we are committed to taking care of them so they can deliver great experiences to our residents. In addition to an award-winning culture and amazing work spaces, Bozzuto offers a wide range of programs to support the overall health of you and your family. Our benefits take into consideration everything from career development, retirement, family matters and health and wellness. Working on our team and in this position, you can expect:
  • Competitive compensation. Salary range: $63,000-$65,000
  • Health & Wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.
  • Paid Leave. We provide 20 days of paid time off plus holidays.
  • Retirement planning. We offer a 401k program with a company match.
  • Tuition Reimbursement. Plus many other programs to support career development and growth.
Bozzuto is proudly an Equal Opportunity Employer EOE/M/F/D/V.
#LI-Hybrid

Client-provided location(s): Greenbelt, MD, USA
Job ID: bozzuto-req15625
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Long-Term Disability
    • On-Site Gym
    • FSA
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Birth Parent or Maternity Leave
  • Office Life and Perks

    • Commuter Benefits Program
    • Company Outings
  • Vacation and Time Off

    • Personal/Sick Days
    • Paid Holidays
    • Leave of Absence
    • Paid Vacation
  • Financial and Retirement

    • Relocation Assistance
    • 401(K) With Company Matching
  • Professional Development

    • Shadowing Opportunities
    • Access to Online Courses
    • Promote From Within
    • Tuition Reimbursement
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program

Company Videos

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