Sr. Product Marketing Manager, Workflow

At Box, we are helping individuals and businesses revolutionize how they get work done, giving them better and easier ways to share, manage, and collaborate on business information. We have grown at record speed over the past few years, building out new products and deepening relationships with strategic partners. We're looking for a dynamic and ambitious Sr Product Marketing Manager to help drive marketing with our newest workflow product built in partnership with IBM, Box Relay.
 
The Sr PMM for Workflow will drive the overall plans around go-to-market, pricing and packaging, message/positioning, field/partner enablement, product launches, strategic partnerships, and, jointly with product management, are the “face” of the product to the external world. This person will not only represent Box with customers, analysts, and partners but will also work closely with functional and product leaders and teams in the company including the Executive team, Product, Marketing, Customers Success and Sales leaders.
 
Ideally, the candidate has spent time in product marketing or a strategic go-to-market role with a strong emphasis on commercial product success metrics.  If you’re interested in this role, you should enjoy and have experience working in a fast-paced environment and have demonstrated solid leadership skills, creativity, and strength in marketing messaging and programs. Above all, we're looking for someone collaborative,with a penchant for aiming high and a can-do attitude.
 
Responsibilities:
  • Develop plans to achieve our business goals including customer adoption and financial goals 
  • Analyze market and customer data to draw insights that will influence the overall plans
  • Define, communicate and execute the go-to-market strategy for Box Relay, including a clear definition of the target customer segments, prioritization, and approach
  • Coordinate and align with joint development partner on key go-to-market decisions (like pricing, freemium model, etc)
  • Become a subject matter expert on the audience, product, competitors and market trends related to workflow
  • Develop compelling, differentiated messaging and positioning, with a clear understanding of the target customer/audience and the core capabilities of the offering
  • Partner with the product team to influence product roadmap and launch, based on customer insight, market research, customer adoption, and market awareness 
  • Work closely with sales/channel teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion
  • Collaborate with field/global marketing as well as AR and PR to ensure demand-gen and influencer programs are ready to drive the highest level of interest and excitement in the market place
  • Manage and execute the launch of new features and related products and manage the cross-functional implementation of the product launch plan
  • Engage directly with prospects and customers to learn about their workflow needs and educate them about Box Relay and other automation capabilities 
  • Identify and develop collaborations/partnerships with 3rd parties to achieve common goals 
 
Qualifications:
  • 5+ years of relevant experience with focus on enterprise products and customers
  • Experience in working effectively with sales and channel teams
  • Highly-proactive, self-starter capable of effectively managing several projects and ruthless prioritization 
  • High EQ with a good sense of humor and ability to positively influence others
  • Tolerance for ambiguity and ability to execute in an environment where things are not always crystal clear
  • Passion for cross-functional collaboration and comfort in the spotlight of high-visibility initiatives
  • Ability to create clear and compelling messages as well as willingness to roll up the sleeves to create externally-facing assets or internal deliverables
  • Previous experience with enterprise software solutions is preferred
  • BA/BS required; MBA preferred

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