Sr. Product Marketing Manager, Web, Mobile & Notes

At Box, we’re rethinking – and disrupting – traditional enterprise software markets. Box is at the heart of major shifts in the consumerization of IT, new worker expectations and enabling digital workplace. And delivering delightful end user experiences is a top priority backed by significant investments into talent and new product innovation. As our Product Marketing Manager for our Web, Mobile and Notes products (Box Webapp, Box Mobile App, Box Capture, Box Notes), you will be responsible for go-to-market strategy, clear differentiation, and program execution to maintain and advance our position as a leader in end user experiences.
As a Product Marketing Manager for Web, Mobile & Notes, you will be a fully dedicated business leader, leading every facet of the product's journey to help shape the voice of the product and help it grow a loyal customer base. This role requires strong technical acumen and will own and drive the overall plans around messaging/positioning, sales/partner enablement, and product launches. This person will not only represent Box with customers, analysts, and partners but will also work closely with functional and product leaders and teams in the company including Product Management, Customer Success, and Sales . 
Ideally, the candidate has spent time in product marketing focused on consumer experiences and delighting end users.  You should enjoy working in a fast-paced environment and have demonstrated credibility as a domain expert with the ability to achieve goals and find direction amidst uncertainty, as well as strengths in marketing messaging, positioning and delivering compelling content.
  • Analyze market and customer data to draw insights that will influence the overall plans
  • Define, communicate and execute the go-to-market strategy for these products, including a clear definition of the target customer segments, prioritization, and approach
  • Become a subject matter expert on the audience, product, and market trends 
  • Engage directly with prospects and customers to learn about their end user needs and educate them about our offering
  • Develop compelling, differentiated messaging and positioning, with a clear understanding of the target customer/audience and the core capabilities of the offering
  • Partner with the product team to influence product roadmap and launch, based on customer insight, market research, customer adoption, and market awareness 
  • Work closely with sales/channel teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion
  • Collaborate with field/global marketing as well as AR and PR to ensure demand-gen and influencer programs are ready to drive the highest level of interest and excitement in the market place
  • Manage and execute the launch of new features and manage the cross-functional implementation of the product launch plan
  • 3+ years of proven experience marketing to consumer/end-user audiences (marketing to businesses is a plus)
  • MBA or relevant Master's degree preferred but not required
  • Strong presentation skills with ability to educate and inspire small groups as well as large conference audiences
  • Has excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well independently
  • Is a flexible, cross-functional team player comfortable with a fast-paced, often ambiguous, environment
  • Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders

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