Sr. Product Marketing Manager, Product Launches

The Product Marketing Manager, Launch is a key member of the Product Marketing team and is the central driver of global product launches and announcements.
 
This person partners with cross-functional stakeholders to develop holistic product launch strategies and plans to drive successfully introducing new products and features. This program manager will work closely with all marketing teams (product marketing, field and channel marketing, competitive and industry, PR and comms, ops, demand gen, and creative teams), product management, sales training and enablement teams, and others and represent the project to various stakeholders. Successful candidates will have the aptitude for managing complex projects in a very fast paced environment, ability to deliver on time, and to meet and exceed the set business objectives for the project. This person will have experience in technology organizations, be detail-oriented and have excellent problem solving abilities. You should not only be passionate about bringing new products to market, but should also be obsessed with contributing to the development of high-performance teams through rigorous
goal-setting, disciplined attention to performance metrics, strong analytics and continuous process improvement.
 
Responsibilities:
  • Generate the comprehensive plan to launch new products and technology updates to the market including planning and producing launch events, determining and developing the bill of materials needed for the launch execution in the regions.
  • Work with stakeholders to identify tasks and appropriate resources needed, and develop milestones to ensure timely execution of the launch/announcement.
  • Drive weekly/bi-monthly Launch review and status meetings with exec stakeholders, and present plans and status at exec staff meetings
  • Anticipate bottlenecks, provide escalation management, balance the business needs versus technical constraints. Identify, assess and communicate project issues or risks to senior leadership, along with clear resolution or mitigation plans.
  • Lead the effective and efficient delivery of product launches and announcements, and report on the impact of launches with quantitative data and customer feedback.
  • Drive effective teamwork, communication, collaboration and commitment across multiple stakeholder groups with competing priorities.
  • Create, maintain and disseminate product and campaign information to stakeholders including the launch tracker and launch calendar
  • Communicate final available launch and program assets through communications channels newsletters, content management systems, launch alerts.
Qualifications:
  • Ability to manage multiple priorities in a fast paced and dynamic working environment and build excellent rapport with internal teams; proven ability of successfully leading projects to completion and strong teamwork is a must
  • Strategic and analytical thinker who is able to blend technology and business strategy to develop and execute compelling marketing plans 
  • Has a knack for creating clear, compelling messaging; can optimize this message for press, customer and analyst audience
  • Comfortable with the product; should be able to confidently interface with technical teams
  • Exceptionally organized and keeps all relevant materials up-to-date
  • Creates exceptional written work, including the ability to articulate complex products and features in language that is engaging and easy to understand
  • Comfortable with complexity and thinking on multiple levels of abstraction; demonstrated use of critical thinking techniques
  • Proven ability in presentation and effective communication skills
  • Highly motivated and independent contributor with high energy, enthusiasm and passion for the business

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